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Every branch and buyer, on one account.

Q: How does the approval step work?

An order from a Limited user arrives with a Requires Approval status for the account owner, who can either complete it or cancel it. Both people are emailed automatically at each stage, so nothing reaches your warehouse that the customer has not signed off internally.

Your biggest customers are more than one buyer — a head office, a handful of depots and a finance team who all need different things from the same login. SparkLayer gives them the structure they actually have - sections under one company, each with their own credit, pricing and people.

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Trusted by 3,500+ brands, distributors, and manufacturers of all sizes.

Easy to use, looks beautiful, and it’s reduced the opportunity for error.

SparkLayer allowed us to grow our business — to offer everything we want.

SparkLayer gave us a proper wholesale experience on the store we already had — no rebuild required.

SparkLayer transformed our website into a true wholesale experience for our customers.

SparkLayer couldn’t have been easier to set up. B2B ordering was live in weeks.

We thought we’d be able to go live in a week, but it was all done in a day.

2xOnline B2B revenue

I genuinely thought it was too good to be true. It solved 99% of our pain points using our existing website.

10x B2B growthand a 400% AOV surge

Give a big customer the shape it already has. A head office with depots under it, each with its own numbers and its own people — on one account, in one place.

Add sections under a company for the branches, depots or regions it actually runs, named however that customer names them. Head office keeps one relationship with you; each section keeps its own identity underneath it.

Sections under one company account
Name them branches, depots, regions or sites
Add and reorganise sections as the customer grows
One relationship with head office, many places to ship

Read the documentation →

Each section carries its own credit limit and its own financials, so a depot that is close to its ceiling does not quietly spend head office’s headroom. Where a branch buys differently, it can sit on its own price list and discounts.

A credit limit per section, tracked separately
Balances and financials reported per section
Own price lists and discounts where you need them
Head office sees the whole picture, branch by branch

The result is that a branch manager sees what their branch has to spend, and nobody has to reconcile one shared number by hand.

Read the documentation →

A finance director needs every branch at once. A branch manager needs their own and nothing else. Roles do that, so carts, quotes, orders and addresses stay scoped to the people they belong to.

A Finance role that sees every section and can drill into one
Branch users see their own section only
Carts, quotes, orders and addresses scoped to the section
Sales agents scoped by section, using your existing agent groups

Read the documentation →

Not everyone in a buying team should be able to commit spend. A limited user builds the order as normal, and it goes to the account owner to approve rather than straight through to you.

Standard users place orders and see all account activity
Limited users build orders but cannot complete them
Orders arrive for approval, to complete or cancel
Both sides are emailed at each stage

Nothing reaches your warehouse that the customer has not signed off internally.

Read the documentation →

app.sparklayer.io — Harbour Group Ltd

Harbour Group Ltd3 sectionsHead officeLeeds · the account you sell toCompanyLeeds depot4 usersSectionBristol depot5 usersSectionGlasgow depot2 usersSection

app.sparklayer.io — Credit by section

Credit limitsHarbour Group LtdLeeds depot$6,480 of $20,000 used$13,520HealthyBristol depot$11,150 of $12,000 used$850Near limitGlasgow depot$2,300 of $8,000 used$5,700HealthyGroup exposureAcross all three sections$19,930PricingWhere a branch differs~~Leeds~~Trade A~~Glasgow~~Trade B — own discounts

app.sparklayer.io — Users and roles

Who sees what11 usersPKPriya KaurFinance — head officeAll sectionsTBTom BrightManager — Leeds depotLeeds onlySDSam DoyleBuyer — Leeds depotLimitedARAna RuizSales agent — your teamBristol

yourstore.com — Awaiting approval

Order #P-1284Requires approvalBuilt by Sam DoyleLimited user · Leeds depotLimitedHarbour House Espresso 1kgHH‑250‑1K · × 24$196.32Ethiopia Yirgacheffe 1kgET‑1KG · × 12$108.60Order totalWaiting on Tom Bright$304.92Account owner decidesNothing reaches you until thenCompleteCancel

The whole team, on one account. Everyone on a company account sees the same history, the same lists and the same addresses — and keeps their own basket.

One order history.

Everybody on the account sees every order the company has placed, checks where it is, and reorders it — without asking a colleague to forward anything.

Shared shopping lists.

The lists a buying team builds up belong to the company, not to whoever happened to create them. Anyone can pick one up, and anyone can tidy one away.

One address book.

Every delivery address the company uses, in one place, editable by the team. No more orders shipped to a site that closed last year.

Your own basket.

The one thing that stays private. Two people can build two orders at once without either of them wondering where a line went.

Questions & Answers.

What is the difference between a company and a branch?

A company is the customer you sell to. Branches — or depots, regions or sites, whatever that customer calls them — are sections underneath it. Head office keeps one relationship with you, and each section keeps its own credit, pricing and users below that.

Can each branch have its own credit limit?

Yes. Every section carries its own credit limit and its own financials, tracked separately, so a depot near its ceiling cannot quietly spend head office’s headroom. Head office and your finance contact can still see the group position across all of them.

Can different branches see different prices?

Yes. Where a branch buys differently it can sit on its own price list and its own discounts, rather than inheriting a single company-wide price.

Who can see the company’s order history?

Users of the same company can see all orders placed for the entire company, check order status, and reorder them. Where branch scoping is in place, a branch user sees their own section rather than the whole group.

Are shopping carts shared between users?

No, and deliberately so. Order history, shopping lists and the address book are shared across the company, but a cart belongs to the person building it — if a user has items in their order, those are not shared across users. Two buyers can work at once without either wondering where a line went.

What is the difference between Standard and Limited users?

A Standard user can place orders and view all account activity. A Limited user can add items to an order but not complete it — the order is sent to the company account owner for approval instead, and the customer is told at checkout that a team member needs to review it before it can be completed.

How does the approval step work?

An order from a Limited user arrives with a “Requires Approval” status for the account owner, who can either complete it or cancel it. Both people are emailed automatically at each stage, so nothing reaches your warehouse that the customer has not signed off internally.

How do I add someone to a company account?

The person who created the account is the main user, and they control access. To add a colleague they provide a first and last name, an email address, and the role that person should have. Anyone without an account yet receives an activation email; anyone who already has one can join using their existing credentials.

Can a customer who already has a B2B account join a company?

Not by invitation. A customer already registered as a B2B account cannot become a sub-account of another company, so joining one has to be set up manually against their customer record. Speak to us and we will walk through it.

Can sales agents be limited to certain branches?

Yes. Agents can be scoped by section using the agent groups you already have, so a rep covering the north sees the branches in their patch rather than the customer’s whole group.

Book a live demo with a B2B expert.

Let's begin your B2B transformation.

Every branch and buyer, on one account.

Give a big customer the shape it already has. A head office with depots under it, each with its own numbers and its own people — on one account, in one place.

A company, and its branches.

Credit and pricing per branch.

Roles that fit the org chart.

Orders that need a second look.

The whole team, on one account. Everyone on a company account sees the same history, the same lists and the same addresses — and keeps their own basket.

One order history.

Shared shopping lists.

One address book.

Your own basket.

Questions & Answers.

Where should you start?

Basic plan

Any paid plan