What happens to our existing wholesale pricing structure when we add SparkLayer?

Your existing pricing structure stays intact. SparkLayer layers onto your existing store without changing what is already there. You configure your B2B price lists, volume breaks, and account-specific rates within SparkLayer, and they apply automatically at login without affecting your retail pricing or existing store setup.

Do distributors need to upgrade their plan to use SparkLayer?

No. SparkLayer works across all major eCommerce platforms including Shopify, BigCommerce, Wix, WooCommerce, and Magento with no plan upgrade required on any of them. Distributors can add a complete B2B wholesale channel to the store they already run without switching platforms or paying for a higher tier.

How does SparkLayer support large product catalogs for distributors?

SparkLayer works directly on top of your existing catalog, built for high-SKU environments. Buyers get fast product search, quick-add by SKU, and bulk ordering tools built for large catalogs rather than a standard browse-and-click DTC experience. Gentec, a technology distributor managing complex pricing across a large product range, reduced daily price computation from six hours to 1.5 after switching.

Can distribution B2B eCommerce connect with an ERP?

Yes. SparkLayer connects with Brightpearl, Linnworks, Cin7, Unleashed, Sage, Xero, QuickBooks Online, and more, all on real-time sync with no overnight batch jobs. See the full list of SparkLayer integrations.

Does SparkLayer have a free plan for distributors?

Yes. SparkLayer has a free plan with no credit card required. Paid plans start from $49/month and unlock Sales Agent ordering, unlimited price lists, the Quoting Engine, and ERP integrations, delivering the full depth that Shopify's native B2B tools don't reach.

How fast can a distributor go live with B2B eCommerce?

Most distributors go live within a day. SparkLayer layers onto your existing store without a rebuild and the setup is supported by SparkLayer's B2B team from start to finish. Read how other brands got started or book a demo to see it in your store.

B2B eCommerce for Distributors

Book a live demo with a B2B expert.

See how SparkLayer fits your setup and what it would take to launch your new B2B store, fast.

Get a tailored walkthrough based on your business

Learn how it works with your existing systems

Get a plan for rollout and adoption

Live with Q&A with a B2B eCommerce expert

900% B2B growth and 75% less admin. SparkLayer allowed us to grow our business and offer everything we want.

Mike Bires

Founder and CEO, Nutrition Faktory

24-hour set-up and 140% time savings. We thought we’d be able to go live in a week, but it was all done in a day.

Will Green

Director of Sales, Paleo Ridge

10x B2B growth and 400% AOV increase. We’ve transformed how we serve B2B customers and seen 10x growth.

Deanne Gee-Wing

eCommerce Manager, Nature's Path

B2B eCommerce built to scale your trade channel.

Distribution is a volume game. The businesses winning in 2026 are the ones making it easier for buyers to order, faster for reps to close, and simpler for operations teams to keep up. SparkLayer adds a complete B2B layer to your existing store so trade buyers get a proper self-serve experience and your team spends less time managing orders and more time growing accounts.

Trusted by Asmodee, Sea to Summit, Schneider Electric and 3,500+ brands

Self-serve ordering for trade buyers

Your trade buyers log into a branded B2B portal sitting on top of your store. Live inventory, account-specific pricing, and a checkout built for bulk ordering are all there from the moment they log in. Buyers who used to call or email start placing orders on their own, at any time, without your team being involved.

The outcome: High-volume accounts order themselves, around the clock, with no admin overhead.

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Sales agent ordering for reps

Your reps log into your actual storefront rather than the admin backend. They switch between accounts, pull up each buyer's pricing, build the cart, and complete the order on behalf of the buyer, whether visiting a branch, taking a call, or working a trade event.

The outcome: Reps write orders anywhere, on any device, at the correct account pricing.

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Account-specific pricing at scale

SparkLayer supports unlimited price lists with volume breaks, account-specific rates, promotional discounts, and min/max order rules, all applied automatically at login. Every buyer sees exactly what they should with no manual updates and no risk of the wrong price going to the wrong account.

The outcome: Pricing is right for every account automatically, however many you manage.

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Quoting for contract and negotiated pricing

Distribution deals rarely follow a fixed price list. SparkLayer's Quoting Engine lets buyers submit quote requests directly through the portal. Your team responds through a built-in messenger, adjusts the pricing, and confirms. The quote converts to an order in one step with no separate email thread or document trail.

The outcome: Negotiated deals close inside one system instead of scattered across inboxes.

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AI Intelligent Cart for purchase orders

Many distribution buyers still send orders as emailed spreadsheets or PDF purchase orders. SparkLayer's AI Intelligent Cart reads the file and builds the cart automatically. High-volume accounts with established ordering habits do not need to change how they work, and your team does not spend time re-keying data from incoming POs.

The outcome: Emailed POs and spreadsheets become live carts, without a line re-typed.

Learn more

Book a live demo with a B2B expert.

Let's begin your B2B transformation.

Everything a distributor needs to scale wholesale online.

Self-serve ordering for trade buyers

Sales agent ordering for reps

Account-specific pricing at scale

Quoting for contract and negotiated pricing

AI Intelligent Cart for purchase orders

A complete B2B channel, layered onto your store.

Install the app

Configure your B2B rules

Invite your trade accounts

Watch orders come in

Small enough to start with. Deep enough that you won’t outgrow it. 3,500 brands, distributors and manufacturers run wholesale on SparkLayer.

Adding B2B automation to a world leading haircare brand

"Everyone at Living Proof has said that SparkLayer is easy to use and looks beautiful, and they love having all this information at their fingertips. It was very time-consuming having to manually do things before, and it’s reduced the opportunity for error as there is less manual input needed."

30% increase in B2B average order value since going live

How Asmodee UK modernised their B2B eCommerce strategy

"Implementing SparkLayer meant we were able to prove the value of taking B2B online quickly to our internal stakeholders. It also meant that we have rapidly been able to provide a differentiated and improved customer experience for our customers."

The summit of success with multi-country, multi-store B2B sales

"We've been using SparkLayer for years now. SparkLayer's customer service team responds quickly to requests. We're always pushing for new features, and the responsiveness and roadmap have been impressive"

Nature's Path 10x B2B growth and a 400% AOV surge

"Since we started using SparkLayer, we’ve transformed how we serve B2B customers. We’ve seen 10x growth since launch by simply removing friction. Businesses that already loved our products finally had a clear, customised and direct way to order in bulk."

From manual tasks to real-time control - a true success story

"It's absolutely super fast - you change something and it translates immediately to the website; I don’t have to wait for a sync or anything. And the support is top-notch, another level - somebody in the Support team replies super fast whenever I need urgent help."

Driving efficiency and building a scalable B2B future

"SparkLayer has provided a solid foundation for growing our B2B channel with the added benefits of a cost-effective solution and an evolving B2B platform that will scale with nkuku's B2B growth plan."

How SparkLayer fuelled Rave Coffee's B2B success

"We went with SparkLayer because we wanted something that worked - and worked fast. We didn't want to invest a ton of hours in development… That's why it was the best solution. I knew that SparkLayer would be set up quickly and had all the tools there already."

900% B2B growth and 75% less admin for Nutrition Faktory

"SparkLayer allowed us to grow our business - to offer everything we wanted to but couldn’t before. The trifecta that primarily led us to try SparkLayer was working off cost instead of retail pricing, the ease of setting different price levels, and the simplicity of different payment terms."

50% reduction in manual tasks and elimination of customer complaints

"The onboarding team did everything for me, like putting in the B2B page and setting up the basics, so that I could just go in and add the price list. It was pretty simple and worked right out of the gate. We were live in 2 days, and there was no downtime."

24-hour setup plus 140% weekly time savings - Paleo Ridge’s B2B upgrade

"We went through many iterations of websites - we had to put in a lot of customisation to be able to offer our B2B customers what we wanted to offer. We need to be futureproofing ourselves, and there’s peace of mind in working with SparkLayer as we know they also prioritise this."

Bringing B2B self-service to a rapidly growing brand

"I genuinely can't believe how good this solution is, offering brands an easy way to service their B2B customers without having to build anything new."

From cafés to clicks - a seamless shift to B2B online ordering

Self-serve, scalable, and seamless B2B.

Horti House’s journey to scalable success.

Ashtabula’s 40-hour weekly savings with SparkLayer

"The support desk has been really responsive, and that's really refreshing - a real credit to SparkLayer. We certainly feel like if we have a problem, we can ask a question and we can get an answer. We really appreciate the human touch that we've had with SparkLayer."

Building a scalable B2B channel for Schneider Electric

Reducing manual tasks by 50% and winning back customers

"There are a lot of people who we didn't originally plan to migrate as customers because they hadn't ordered since 2022 that suddenly came out of the woodwork when we said we had a new platform… I think it rejuvenated our B2B from the old very technical boring system to a more beautiful system."

Consolidating and automating DTC & B2B operations

Driving 139% revenue growth in just 12 months

4x faster processes and 75% less manual work

From manual wholesale orders to 73% AOV growth

Saving hours per week - Twillory's tale of wholesale success

Brewing up B2B success with SparkLayer and Shopify

"From five star hotels to independent coffee shops, Bewleys serve over 600 million cups of tea and coffee worldwide every year. SparkLayer has enabled us to rapidly grow their B2B channel and empower our sales teams."

Prioritising customer experience, self-sufficiency, and ROI

"I don't know of any app that has a similar function to SparkLayer's Sales Agent. We use the Sales Agent function in the team for customers who don't want to order via the online shop but by phone or email - it helps us with the centralised documentation of processes."

Accelerating performance and adapting with automation

"We don't have to waste time being developers rather than distributors. Using the Sales Agent feature, I get better results from the team - and they have a nicer time using it… SparkLayer has made what we wanted possible; it's rare to be working with a company that actually cares. "

From 0 to 40 customers in one day - Firepot’s 3-hour set-up

Riding the wave of growth for B2B expansion

"We looked at a range of other platforms and tested other software suites but they just weren't really doing it for us; there was always something that came up short. Then we tested SparkLayer - it was really intuitive and simple and going in the right direction."

Cutting B2B ordering time in half for luxury bathroom business

"Adding SparkLayer is certainly a massive timesaver, without a doubt. They're always willing to listen to our feedback and put our ideas on their future roadmap. For me, that's partnership. True partnership"

Delivering an automated B2B customer experience

"SparkLayer has allowed us to streamline our B2B business by simplifying our ordering process. Based on extensive research and testing, it by far exceeds all other options on the market. We couldn’t be happier to have partnered with the team at SparkLayer."

Scaling for B2B success and simplifying complexity

"SparkLayer has provided a well-thought-out and efficient solution for our complex business. SparkLayer's team has been great to work with - the customer service from set-up to post-launch has been great and they are always able to answer our questions."

Automating operations and reaching new B2B customers

"The SparkLayer platform provides a turnkey Shopify solution, granting the merchant an array of wholesale/bulk order functionality not available through the standard Shopify B2B channel. SparkLayer provided 10-star support throughout the entire process. HIGHLY recommend"

Reducing B2B order processing times by over 50%

"TakeAware required a solution that could automate many manual processes, enabling us to concentrate on growing our business. As a result, we have experienced multiple time savings. The number of repeat orders has significantly increased, resulting in an enhanced overall brand experience. "

Tripling online B2B customers and automating operations

"With SparkLayer, we were able to implement and build our new B2B store, train our sales reps, and deploy our new solution within 6 months. Within just two months of deployment, we have tripled the number of B2B customers using it"

Reducing ongoing B2B website maintenance costs by over 50%

"We recently switched from WooCommerce and WordPress to SparkLayer and Shopify for our B2B ecommerce needs, and the results have been nothing short of remarkable. SparkLayer has proven to be a game-changer for our B2B eCommerce needs."

How sales agents functionalty helped speed up B2B sales

"Sales Agent Ordering has been an incredible feature in showcasing this system to our customers, while also prompting an order during a sales call visit. Customers have enjoyed the ease of use, navigation, and experience of using our new online wholesale store!"

Pioneering a new approach to B2B healthcare ordering

"The ease of implementation and intuitive use of SparkLayer has been remarkable. We've seen tangible benefits in sales growth, order efficiency, and overall customer satisfaction. SparkLayer has not only met but exceeded our expectations, proving to be an invaluable partner."

Self-sufficient, scalable, and streamlined

"Everything checked the boxes that we needed! We’ve been using the Sales Agent feature since day one. It’s so much easier for our Sales Reps to place orders for their customers, and the shopping lists are great. We were just lucky that we came upon SparkLayer!"

From manual to magical: transforming the B2B process