Does adding B2B wholesale to a store affect the B2C customer experience?

No. SparkLayer layers onto your existing store without changing anything your B2C customers see. Trade buyers log in and access their own pricing, catalog, and checkout. Retail customers experience nothing different. Both channels run from the same backend without interfering with each other.

What happens to our existing wholesale pricing structure when we add SparkLayer?

Nothing changes on your existing store. You bring your current price lists, volume breaks, and account-specific rates into SparkLayer and they are applied automatically when trade buyers log in. Your retail pricing and store setup remain exactly as they are.

How do manufacturers handle complex contract pricing in B2B eCommerce?

SparkLayer supports unlimited customer-specific price lists with tiered and volume pricing, percentage and fixed discounts, and min/max order rules. Each buyer sees their contracted pricing automatically at login, with no manual price list management required.

Can B2B eCommerce for manufacturers integrate with an ERP system?

Yes. SparkLayer connects with Brightpearl, Linnworks, Cin7, Unleashed, Sage, Xero, QuickBooks Online, and more, all on real-time integrations with no overnight batch jobs. See the full list of SparkLayer integrations.

Does SparkLayer have a free plan for manufacturers?

Yes. SparkLayer has a free plan available at no extra cost. Paid plans start from $49/month and unlock the full feature set including Sales Agent ordering, the Quoting Engine, unlimited price lists, and ERP integrations. No credit card required to get started.

How quickly can a manufacturer go live with B2B eCommerce?

Most manufacturers go live within a day. SparkLayer layers onto your store with no rebuild required, and the setup process is supported by SparkLayer's dedicated B2B team throughout. Read how other brands got started before booking your demo.

B2B eCommerce for Manufacturers

Book a live demo with a B2B expert.

See how SparkLayer fits your setup and what it would take to launch your new B2B store, fast.

Get a tailored walkthrough based on your business

Learn how it works with your existing systems

Get a plan for rollout and adoption

Live with Q&A with a B2B eCommerce expert

900% B2B growth and 75% less admin. SparkLayer allowed us to grow our business and offer everything we want.

Mike Bires

Founder and CEO, Nutrition Faktory

24-hour set-up and 140% time savings. We thought we’d be able to go live in a week, but it was all done in a day.

Will Green

Director of Sales, Paleo Ridge

10x B2B growth and 400% AOV increase. We’ve transformed how we serve B2B customers and seen 10x growth.

Deanne Gee-Wing

eCommerce Manager, Nature's Path

B2B eCommerce for manufacturers, built to turn your store into a wholesale channel.

Manufacturers can sell directly to trade buyers online, but DTC tools were not built for wholesale workflows like contract pricing, rep ordering, purchase orders, and ERP-connected inventory. SparkLayer adds a complete B2B layer to your store so wholesale buyers can self-serve and teams can stop processing orders manually.

Trusted by Lezyne, Schneider Electric, E3D and 3,500+ growing manufacturers

Self-serve ordering for trade buyers

Your wholesale customers log into a branded B2B portal built on top of your store. They see their own pricing, their own product catalog, and a checkout designed for trade ordering, with quick order, reorder, and bulk add to cart all included. No separate storefront, no password-protected workaround.

The outcome: Trade buyers place their own orders 24/7, and your team stops being the bottleneck.

Learn more

Sales agent ordering

Not every manufacturer's customer wants to order online. Your reps log into your actual storefront, toggle between customer accounts, and place orders on behalf of buyers. Whether your rep is on the phone, at a trade show, or visiting a customer site, they have everything they need to take and complete an order.

The outcome: Reps write orders anywhere, on any device, at the correct customer pricing.

Learn more

Quoting and negotiation

Manufacturers live in negotiated pricing territory. SparkLayer's Quoting Engine gives buyers a way to submit quotes directly through the portal. Your team adjusts pricing and adds notes through a built-in messenger. Confirmed quotes convert to orders in one click, no email chains, no spreadsheets.

The outcome: Negotiated deals close inside one system, instead of scattered across inboxes.

Learn more

Unlimited customer-specific pricing

Contract pricing is the norm in manufacturing, not the exception. SparkLayer gives you unlimited price lists, tiered pricing, volume breaks, customer-specific discounts, and min/max order rules, all automated and applied at login. No three-catalog ceiling, no manual price list management.

The outcome: Every buyer sees their contracted pricing automatically, with zero manual upkeep.

Learn more

ERP and accountancy integrations

SparkLayer connects directly with the systems your business already runs on. Pricing, inventory, and customer data sync in real time. The moment something changes in your ERP, your wholesale buyers see it. Xero and QuickBooks Online handle invoice creation and payment reconciliation automatically.

The outcome: One source of truth across your ERP, accounting, and wholesale channel.

Learn more

AI Intelligent Cart

Many of your wholesale buyers still send orders by email, PDF purchase order, or spreadsheet. SparkLayer reads those files and builds the cart automatically. Your buyer does not need to change how they order, and your team does not need to re-key the data.

The outcome: Email and PDF orders become live carts, without a single line re-typed.

Learn more

Book a live demo with a B2B expert.

Let's begin your B2B transformation.

Everything a manufacturer needs to sell wholesale online.

Self-serve ordering for trade buyers

Sales agent ordering

Quoting and negotiation

Unlimited customer-specific pricing

ERP and accountancy integrations

AI Intelligent Cart

A complete B2B channel, layered onto your store.

Install the app

Configure your B2B rules

Invite your trade accounts

Watch orders come in

Small enough to start with. Deep enough that you won’t outgrow it. 3,500 brands, distributors and manufacturers run wholesale on SparkLayer.

Adding B2B automation to a world leading haircare brand

"Everyone at Living Proof has said that SparkLayer is easy to use and looks beautiful, and they love having all this information at their fingertips. It was very time-consuming having to manually do things before, and it’s reduced the opportunity for error as there is less manual input needed."

30% increase in B2B average order value since going live

How Asmodee UK modernised their B2B eCommerce strategy

"Implementing SparkLayer meant we were able to prove the value of taking B2B online quickly to our internal stakeholders. It also meant that we have rapidly been able to provide a differentiated and improved customer experience for our customers."

The summit of success with multi-country, multi-store B2B sales

"We've been using SparkLayer for years now. SparkLayer's customer service team responds quickly to requests. We're always pushing for new features, and the responsiveness and roadmap have been impressive"

Nature's Path 10x B2B growth and a 400% AOV surge

"Since we started using SparkLayer, we’ve transformed how we serve B2B customers. We’ve seen 10x growth since launch by simply removing friction. Businesses that already loved our products finally had a clear, customised and direct way to order in bulk."

From manual tasks to real-time control - a true success story

"It's absolutely super fast - you change something and it translates immediately to the website; I don’t have to wait for a sync or anything. And the support is top-notch, another level - somebody in the Support team replies super fast whenever I need urgent help."

Driving efficiency and building a scalable B2B future

"SparkLayer has provided a solid foundation for growing our B2B channel with the added benefits of a cost-effective solution and an evolving B2B platform that will scale with nkuku's B2B growth plan."

How SparkLayer fuelled Rave Coffee's B2B success

"We went with SparkLayer because we wanted something that worked - and worked fast. We didn't want to invest a ton of hours in development… That's why it was the best solution. I knew that SparkLayer would be set up quickly and had all the tools there already."

900% B2B growth and 75% less admin for Nutrition Faktory

"SparkLayer allowed us to grow our business - to offer everything we wanted to but couldn’t before. The trifecta that primarily led us to try SparkLayer was working off cost instead of retail pricing, the ease of setting different price levels, and the simplicity of different payment terms."

50% reduction in manual tasks and elimination of customer complaints

"The onboarding team did everything for me, like putting in the B2B page and setting up the basics, so that I could just go in and add the price list. It was pretty simple and worked right out of the gate. We were live in 2 days, and there was no downtime."

24-hour setup plus 140% weekly time savings - Paleo Ridge’s B2B upgrade

"We went through many iterations of websites - we had to put in a lot of customisation to be able to offer our B2B customers what we wanted to offer. We need to be futureproofing ourselves, and there’s peace of mind in working with SparkLayer as we know they also prioritise this."

Bringing B2B self-service to a rapidly growing brand

"I genuinely can't believe how good this solution is, offering brands an easy way to service their B2B customers without having to build anything new."

From cafés to clicks - a seamless shift to B2B online ordering

Self-serve, scalable, and seamless B2B.

Horti House’s journey to scalable success.

Ashtabula’s 40-hour weekly savings with SparkLayer

"The support desk has been really responsive, and that's really refreshing - a real credit to SparkLayer. We certainly feel like if we have a problem, we can ask a question and we can get an answer. We really appreciate the human touch that we've had with SparkLayer."

Building a scalable B2B channel for Schneider Electric

Reducing manual tasks by 50% and winning back customers

"There are a lot of people who we didn't originally plan to migrate as customers because they hadn't ordered since 2022 that suddenly came out of the woodwork when we said we had a new platform… I think it rejuvenated our B2B from the old very technical boring system to a more beautiful system."

Consolidating and automating DTC & B2B operations

Driving 139% revenue growth in just 12 months

4x faster processes and 75% less manual work

From manual wholesale orders to 73% AOV growth

Saving hours per week - Twillory's tale of wholesale success

Brewing up B2B success with SparkLayer and Shopify

"From five star hotels to independent coffee shops, Bewleys serve over 600 million cups of tea and coffee worldwide every year. SparkLayer has enabled us to rapidly grow their B2B channel and empower our sales teams."

Prioritising customer experience, self-sufficiency, and ROI

"I don't know of any app that has a similar function to SparkLayer's Sales Agent. We use the Sales Agent function in the team for customers who don't want to order via the online shop but by phone or email - it helps us with the centralised documentation of processes."

Accelerating performance and adapting with automation

"We don't have to waste time being developers rather than distributors. Using the Sales Agent feature, I get better results from the team - and they have a nicer time using it… SparkLayer has made what we wanted possible; it's rare to be working with a company that actually cares. "

From 0 to 40 customers in one day - Firepot’s 3-hour set-up

Riding the wave of growth for B2B expansion

"We looked at a range of other platforms and tested other software suites but they just weren't really doing it for us; there was always something that came up short. Then we tested SparkLayer - it was really intuitive and simple and going in the right direction."

Cutting B2B ordering time in half for luxury bathroom business

"Adding SparkLayer is certainly a massive timesaver, without a doubt. They're always willing to listen to our feedback and put our ideas on their future roadmap. For me, that's partnership. True partnership"

Delivering an automated B2B customer experience

"SparkLayer has allowed us to streamline our B2B business by simplifying our ordering process. Based on extensive research and testing, it by far exceeds all other options on the market. We couldn’t be happier to have partnered with the team at SparkLayer."

Scaling for B2B success and simplifying complexity

"SparkLayer has provided a well-thought-out and efficient solution for our complex business. SparkLayer's team has been great to work with - the customer service from set-up to post-launch has been great and they are always able to answer our questions."

Automating operations and reaching new B2B customers

"The SparkLayer platform provides a turnkey Shopify solution, granting the merchant an array of wholesale/bulk order functionality not available through the standard Shopify B2B channel. SparkLayer provided 10-star support throughout the entire process. HIGHLY recommend"

Reducing B2B order processing times by over 50%

"TakeAware required a solution that could automate many manual processes, enabling us to concentrate on growing our business. As a result, we have experienced multiple time savings. The number of repeat orders has significantly increased, resulting in an enhanced overall brand experience. "

Tripling online B2B customers and automating operations

"With SparkLayer, we were able to implement and build our new B2B store, train our sales reps, and deploy our new solution within 6 months. Within just two months of deployment, we have tripled the number of B2B customers using it"

Reducing ongoing B2B website maintenance costs by over 50%

"We recently switched from WooCommerce and WordPress to SparkLayer and Shopify for our B2B ecommerce needs, and the results have been nothing short of remarkable. SparkLayer has proven to be a game-changer for our B2B eCommerce needs."

How sales agents functionalty helped speed up B2B sales

"Sales Agent Ordering has been an incredible feature in showcasing this system to our customers, while also prompting an order during a sales call visit. Customers have enjoyed the ease of use, navigation, and experience of using our new online wholesale store!"

Pioneering a new approach to B2B healthcare ordering

"The ease of implementation and intuitive use of SparkLayer has been remarkable. We've seen tangible benefits in sales growth, order efficiency, and overall customer satisfaction. SparkLayer has not only met but exceeded our expectations, proving to be an invaluable partner."

Self-sufficient, scalable, and streamlined

"Everything checked the boxes that we needed! We’ve been using the Sales Agent feature since day one. It’s so much easier for our Sales Reps to place orders for their customers, and the shopping lists are great. We were just lucky that we came upon SparkLayer!"