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Announcing SparkLayer Pulse · The B2B Intelligence Platform / Your trade, read back Sales rep dashboard Sparkie AI analyst B2B order builder Explore now →
Introducing SparkLayer PulseData Intelligence for B2B

Every wholesale business has a pulse. Start listening to yours.

Pulse turns the orders you already take into a live picture of your trade — who's growing, who's gone quiet, who owes you money — with an AI analyst that says who to call this morning, drafts the email, and builds the order. SparkLayer helps you take the orders — Pulse is how you grow them.

  • Spot silent churn weeks early, buyer by buyer
  • Ask Sparkie anything — answered with your numbers
  • Give every sales rep their day — visits, orders, even offline
Book a live demo → Start free

Watch the 2-minute tour

Already on SparkLayer? Pulse works out of the box. Start using Pulse today. It reads the trade you already do through SparkLayer — your orders, buyers, price lists and quotes are all there the moment you sign in. No install, no migration, and nothing to change on your storefront.

pulse.sparklayer.io — Northwind Coffee Roasters
Pulse
Overview
CRM4
Activity
Trade
Orders
Quotes
Receivables
Products
Markets
Customers
Buyers
Pricing
Sales agents
Reorder radar
Retention
Compare
Benchmark
Adoption
Orders✦
374 +9.0%
103% of target
GMV✦
$75k −8.3%
89% of target
Active buyers✦
31 +15%
88% of target
Avg order value✦
$217 −9.1%
90% of target
Orders & GMV over time
Orders & GMVAvg order valueActive buyers
806040200
$15k$12k$9.0k$6.0k$3.0k
Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26
Orders GMV
Top customers by spend · 1 Feb – 13 Aug 26
1RRRiverside Roastery$8,412 · 19 orders
2GHThe Grind House$6,980 · 14 orders
3MCMeadowlark Café$5,204 · 22 orders
Top products by revenue · 1 Feb – 13 Aug 26
1Harbour House Espresso 1kg$9,140 · 412 units
2Ethiopia Yirgacheffe 1kg$6,318 · 268 units
3Northwind Signature 3kg$4,880 · 96 units
Orders this month
88 +12%
Value
$19,040 +6.4%
Awaiting approval
7 +2
Orders latest · all channelsAllOrdersQuotes
Search orders, buyers, SKUs…Last 30 daysAll agentsExport CSV
RRRiverside Roastery · #NW-4821 · 6 linesToday 09:12PAID$1,284
GHThe Grind House · #NW-4820 · 4 linesToday 08:40NET 30$918
MCMeadowlark Café · #NW-4819 · 9 linesYesterdayPAID$742
BHBeacon Hill Deli · #NW-4818 · 3 linesYesterdayQUOTE$610
AAAnchor & Anvil · #NW-4817 · 12 lines2 days agoPAID$2,180
HHHarbourview Hotel · #NW-4816 · 7 lines2 days agoNET 30$1,286
KCKettle & Co · #NW-4815 · 5 lines3 days agoPAID$864
Showing 1–8 of 374includes 12 imported offline orders‹123›
Buyers 31 active · by healthAllAt riskGrowing
AccountLast orderHealthSpend
RRRiverside Roastery4 days ago84$8,412
WTWillow Tea Rooms34 days ago28$3,110
GHThe Grind HouseToday78$6,980
MCMeadowlark CaféYesterday61$5,204
SKSeabreeze Kiosk47 days ago22$2,640
HHHarbourview Hotel2 days ago57$4,930
KCKettle & Co3 days ago81$4,118
TRThe Tin Roof19 days ago54$2,905
BHBeacon Hill DeliYesterday76$2,780
Showing 1–9 of 314 at risk · 6 growing‹1234›
WTWillow Tea RoomsWholesale Tier 2 · Net 30
Health 28GOING QUIET
$3,110Lifetime
19Orders
$164Avg order
34 days silent. Usually orders every 14 — about $220 a month cooling off.
Last order12 Jul · $186
StaplesYirgacheffe 1kg, House Blend
OwnerJamie Mercer
Draft outreach
Reps selling
6 +1
Agent GMV
$73k +9.2%
Commission
$3,480 +7.1%
Sales agents this quarterGMVOrdersBuyers
AgentTo targetGMV
1JMJamie Mercer · 14 accounts104%$19,040
2ARAlex Reyes · 11 accounts92%$16,410
3DKDani Kaur · 9 accounts78%$12,880
4PLPriya Lal · 8 accounts66%$10,320
5SNSam Novak · 7 accounts54%$8,470
6RORae Okafor · 6 accounts41%$6,240
7TBTom Baxter · 5 accounts33%$4,910
Commission plan · tiered6% to $10k, 8% above · updated 12 Aug$3,480

Trusted by 3,500+ brands, distributors, and manufacturers of all sizes.

Your platform shows orders. It doesn't show relationships. The money is in the accounts you already have — but the signals that matter live between the orders.

Silent churn.

Riverside Roasteryweekly orders · 12 weeks
No orders for 47 days
RR
Usually orders every 12 days
$1,240 a month, steady for two years
SILENT
No more of
"Our best account went quiet in March. We noticed in June."
Pulse scores every buyer against their own rhythm and flags the break the week it happens — not months later in a report.

The stale call list.

This morning's queueranked for you
1
Riverside Roastery
you promised Tuesday
FOLLOW-UP
2
The Hungry Cyclist
every 26 days — 1 overdue
REORDER DUE
3
Seabreeze Kiosk
quiet for 47 days
WIN BACK
4
Harbourview Hotel
broke its 12-day cycle
CHECK IN
No more of
"The reps' call list is a spreadsheet from last quarter."
It's all knowable, but it's scattered. Pulse builds each rep a ranked queue every morning — the reason and likely value on every row.

Money sitting open.

Waiting to be chased$1,514
GH
Quote · $918
open 6 days
CHASE
RR
Invoice · $254
18 days past terms
OVERDUE
MC
Cart · $342
started, never placed
FINISH
HH
Draft order · $186
parked Friday, never sent
RESUME
No more of
"There’s $40k of quotes sitting open. Nobody’s chasing them."
That's money already halfway in. Pulse keeps it on one screen, aged, and counts what converts after you act.

See it, work it, win it. Pulse shows the trade, picks who needs attention, and gives your team the tools to act.

See the whole trade.

Orders, GMV, buyers and targets, live — buyer health on each account's own rhythm, anomalies pushed to you.

Northwind Coffee RoastersOverviewBuyers
GMV
$75k −8.3%
Orders
374 +9.0%
Active buyers
31 +15%
Avg order value
$201 −2.4%
GMV Target Last period 89% to target
FebMarAprMayJunJulAug
Willow Tea Rooms · 34 days silentWATCHDOG
Caffè del Porto · reorder due — $267 in playRADAR

Work the accounts that matter.

The CRM starts full — every account and every quiet spell already on the board, ranked into a "who to work today".

Pipeline — key accountsBoardList
TO CONTACT · 7
Seabreeze KioskWillow Tea RoomsHarbourview HotelThe Tin RoofThe Hungry CyclistKoffie HoekCafé Atlântico
CONTACTED · 6
The Grind HouseMeadowlark CaféKettle & CoBeacon Hill DeliThe Brew RoomSnowline Lodge
ORDERED · 4
Riverside · $918Caffè del Porto · $267Anchor & Anvil · $185Beacon Hill · $310
Shared with the team · every move logged→

Turn a signal into an order.

A lapsed account becomes a drafted win-back; a due reorder, a pre-filled basket. The loop closes where the money is.

Suggested for Caffè del Porto
Win-back drafted
"Hi Maya — it's been a while…"
EDIT & SEND
×12
Their staples, pre-filled
Yirgacheffe 1kg · Espresso ×24
$315
＋
Two they don't stock yet
Cold Brew Concentrate · Decaf House 1kg
+$118
One tap to the Order Builder→

The work writes itself down.

Log a call, a visit or a note once. It lands on that account's timeline, on the team's board and in the reports — so the history is there whoever did the work, and whoever picks it up next.

Riverside Roastery · activitythis month
JM
Call logged · Jo M.
To contact → Contacted · follow-up Tuesday
CALL
PL
Visit logged · Priya L.
Tue 10:30 · debrief saved to the account
VISIT
RR
Order placed · $918
4 days after the call — attributed back
ORDER
Health moved At risk → Stable→

One place for the whole trade. Orders, buyers, products, quotes and money owed — live, drillable, and wired to the actions that move them.

The whole trade, live: orders and GMV against target, products, open quotes and what's owed. Every number opens — a month to its orders, an order to its account, an account to two years of history.

  • Orders from SparkLayer, Shopify and CSV
  • Products, price lists, discounts and margin
  • Aged receivables — who owes what

Open the CRM and the day is already planned: overdue reorders, quiet accounts, promises you made — one ranked queue, deduped, with the reason and likely value on every row.

  • Ranked by urgency, priced by their usual order
  • Pipelines, tasks and one-tap call logging
  • Live smart lists: due · quiet · owing

Every follow-up, task and visit lands on one calendar, colour-coded by urgency. Tick one off anywhere and it's recorded against the account and the team's reports.

  • Overdue first — a promise never slips quietly
  • Every entry traces to a real account
  • Follow-ups ring the bell and the rep

A sweep runs every morning against your own trading patterns — an account that broke its cycle, a week that slumped, a champion gone quiet, a record order, a first order from a new country. You get told; you don't go looking.

  • Measured against each account's own rhythm, not a flat rule
  • One alert per thing, once — the bell and a daily round-up
  • From alert to action in one click — draft, reorder or call

Set goals for GMV, orders and buyers — and a target per rep, with monthly ramps. Every chart draws the line, and mid-month Pulse already says whether the pace gets you there.

  • Per-metric and per-rep targets, with monthly ramps
  • Run-rate: on pace or off, before the month ends
  • Attainment by rep — the same numbers as the leaderboard
Northwind Coffee RoastersEverythingOrdersQuotesOwed
Orders · every channel, one ledger
HH
#2481 · Harbourview Hotel
14 lines · 38% margin
SPARKLAYER$1,286
MC
#2480 · Meadowlark Café
phoned in — imported Tuesday · 6 lines
CSV$604
KC
#2479 · Kettle & Co
8 lines · trade price list · 31% margin
SHOPIFY$439
Quotes · open, aged
GH
The Grind House
open 6 days · 12% off list
CHASE$918
SL
Snowline Lodge
open 2 days · awaiting approval
NEW$356
Owed · who owes what
Within terms$1,94031–60 days$61260 days +$254
Every row opens the account behind it→
Who to work todayTodayTasksPipeline
RR
Riverside Roastery
Follow-up due — you promised Tuesday
FOLLOW-UP$200
HC
The Hungry Cyclist
Usually orders every 26 days — 1 day overdue
REORDER DUE$280
SK
Seabreeze Kiosk
8 orders, then quiet for 47 days
WIN BACK$312
KC
Kettle & Co
First order 30 days ago — no second yet
2ND ORDER$439
HH
Harbourview Hotel
Broke its 12-day cycle this week
CHECK IN$186
TR
The Tin Roof
Order started Friday, never sent
FINISH$264
14 accounts today · ~$4,120 in play→
August 2026ListCalendar
MON
TUE
WED
THU
FRI
SAT
SUN
3
4
5
6
7
8
9
10
Riverside · overdue
11
12
Beacon Hill · today
13
Meadowlark Café
14
15
The Brew Room
16
17
18
Koffie Hoek
19
20
21
Anchor & Anvil
22
23
24
Seabreeze · call
25
26
Kettle & Co
27
28
Harbourview
29
30
2 overdue · 6 due this week · nothing undated is hidden→
Watchdog · this morningAllHigh
HH
Harbourview Hotel broke its 12-day cycle
26 days since the last order · top-25 account
CADENCE
SK
Seabreeze Kiosk has gone quiet
8 orders, then nothing for 47 days
CHAMPION
GH
Record order — The Grind House
$2,180 · biggest in 12 months
RECORD
CA
First order from a new market
Portugal · Café Atlântico, $412
NEW MARKET
↓
Orders down 38% on last week
21 vs 34 · week on week
SLUMP
Sent to the bell and your daily round-up→
Targets · AugustStoreBy rep
GMV
$75,000 of $84,000
89%
Orders
374 of 364
103%
Active buyers
31 of 35
88%
By rep · attainment
JM
Jo M.
$14,200 of $12,600
112%
PL
Priya L.
$11,800 of $12,600
94%
On pace to land ~$82k — 98% of target→
SparkieSparkie · your AI trade analyst

Meet Sparkie — the analyst who has read every order you ever shipped. Grounded in your live trade — every buyer's rhythm, every product's run-rate, your targets and receivables. Ask in plain English, act in one click.

Sparkie Ask Sparkiegrounded in Northwind's live data
Who's at risk of going quiet this month?
Three accounts are drifting. Seabreeze Kiosk is 47 days silent after 8 steady orders — historically your win-back window closes around day 60. Willow Tea Rooms and The Tin Roof are both past 1.5× their own cycle. Combined, that's ~$840/month of regular trade cooling off.
Draft win-backSuggest a reorderAdd to worklist
Draft the win-back for Seabreeze — mention the new single-origin.
Sparkie is thinking…

Ask anything. Get your numbers back.

"Am I on track for target?" "Who should I chase for a reorder?" "What does Caffè del Porto usually buy?" Sparkie answers from a complete snapshot of your store — and every buyer it names becomes a button: draft the outreach, build the order, add to a worklist.

  • A proactive morning briefing, ranked
  • Outreach drafted in your voice
  • Action commands: "build a basket for X" — done
  • Honest by design — scoped to your store, never a guess

The written trading report.

Trading reportFeb – Aug 26
GMV −8.3% on a strong spring — the dip is three quiet accounts
Orders up 9% and AOV steady; the shortfall traces to Seabreeze, Willow and The Tin Roof going quiet. Win those three back and the period lands ahead of last year.

One click turns any period into a written report — what moved, why, and who drove it. Drafted by Sparkie from the same numbers Pulse shows, ready to print or share.

Drafted outreach.

Tomaya@caffedelporto.com
SubjectTime for your next Yirgacheffe?
"Hi Maya — it's been three weeks since your usual 1kg order…"
Senddrafted by Sparkie, from their real order history

Every draft is grounded in that buyer's real staples and gaps — it names the products they actually buy. Refine it, send it, Pulse logs it.

Revenue you can trace back.

Monday — you called The Grind House
Tuesday — Sparkie's reorder sent as a proposal
Friday — they ordered · $918ATTRIBUTED
4 days later, recorded against your call

Orders landing within 30 days of a logged call, visit or drafted email are recorded against that action — honest attribution, in your own currency.

Every rep gets their own Pulse. Their book, their queue, their visits, their orders and their commission — scoped to them, and never a colleague's accounts.

My Day: a rep's morning, already planned.

A rep opens Pulse and the day is planned: follow-ups, overdue reorders, the corner of the book going quiet — ranked and priced. Today's visits and the commission strip sit beside it.

  • Scoped to their book, never a colleague's
  • Printable Visit Prep from real numbers
  • One-tap visit logging, straight to the record
  • Their own targets and pace — plus a live commission strip
My Day — Tuesday 12 Aug6 TO WORK · ~$1,540
MC
Meadowlark Café
Visit at 10:30 — prep sheet ready
VISIT
BH
Beacon Hill Deli
Every 21 days — 3 days overdue
REORDER$310
TB
The Brew Room
Quiet for 38 days — usually weekly
GOING QUIET
AA
Anchor & Anvil
You promised a price list on Friday
FOLLOW-UP$185
Commission this month · $48264% to target

It works on the road — even offline.

B2B pricing, volume breaks and the buyer's own staples one tap away — reps build the order right in front of the customer. And when the signal dies, the book is on the device, encrypted, syncing when you're back.

  • Suggested reorders from each buyer's history
  • A commission ticker on every cart
  • Offline-first — signing out wipes the book
  • A visual catalog: grid, quick-buy or matrix ordering
Order Builder — Caffè del PortoB2B PRICES
Ethiopia Yirgacheffe 1kg
$9.90 each · their staple
−12+$118.80
Harbour House Espresso
$8.18 each · volume break applied
−24+$196.32
12oz Cups (Print × Size)
Cross-sell — similar cafés stock this
SUGGESTED＋ Add
Subtotal · 3 lines$315.12
Commission on this order · $15.76
Review & place order →

A weekly pack for every rep.

A weekly email with their book, targets and commission — top accounts, who's gone quiet, pace to goal. Managers get the league table.

Commission, calculated.

Flat, tiered or target-bonus plans with per-rep overrides — the cart ticker, My Day and the statement all run the same maths.

From basket to proposal.

One tap turns a cart into a priced proposal email — logged against the account, and counted when the order lands.

A trade counter till.

Counter mode turns a tablet into a till that knows the account — their price list, credit position and usual order.

And the everyday tools that make it stick. The small things a wholesale team reaches for a dozen times a day — all reading the same live data as everything above.

Worklists

Shared call lists and pipeline boards the whole team sees. Drag an account across the board and every move is logged against them.

August chase list · shared with 4
TO CONTACT · 3
Seabreeze KioskWillow Tea RoomsHarbourview
CONTACTED · 2
The Grind HouseMeadowlark Café
DONE · 1
Riverside · $918

Notes & tasks

Jot a note or set a task on any account, with a due date that chases you. Tick it off anywhere and it lands in that buyer's history and the team's reports.

Tasks · this week
Call Riverside about the new blend
OVERDUE
Send Meadowlark the trade price list
TODAY
Book the Harbourview tasting
FRI
Chase PO — The Grind House
DONE

Reorder radar

Every account has its own rhythm. The radar ranks who's past theirs — biggest lifetime spend first — so the chase list writes itself each morning.

Due a reorder · 7 accounts
Caffè del Porto
every 19 days · 11 overdue
$267
The Hungry Cyclist
every 26 days · 4 overdue
$184
Meadowlark Café
every 31 days · due today
$342

Buyer health scores

Each account scored out of 100 on cadence, spend trend and order history — measured against their own pattern, tracked over time.

Riverside Roastery · health 78
Cadence33/40
Spend trend21/30
Order history24/30
BandSTABLE

Quick search

⌘K from anywhere: jump to a buyer, an order, a product or a report in a keystroke, with the things you looked at recently right there.

river⌘K
Riverside Roastery
Buyer · health 78
ENTER
Riverside Roastery · #4412
Order · 12 Aug · $918
River Blend 1kg
Product · 41 accounts

Saved views & exports

Filter the book how you like, save it, share the link with the team. Every table exports to CSV when finance asks.

Saved views
At-risk · NorthQuotes > 30dNew this monthTop 50 by GMV
buyers-at-risk-north.csv
148 rows · shared with the team
EXPORT
open-quotes-aug.csv
36 rows · sent to finance
CSV

Questions & Answers.

Do I need to change my store or replatform?

No. Pulse reads the trade you already do through SparkLayer — plus Shopify-direct orders and anything you import from a CSV. There's nothing to install on your storefront and no migration.

What does it cost?

Pulse is free to use during early access. The AI actions — Ask Sparkie, drafted outreach, written reports — run on credits: a bundle is included to get you started, and further credits are paid.

How do I get access?

Sign up below and we'll onboard you in waves — hands-on setup and a direct line to the team. If you're already on SparkLayer, everything's ready the moment you're in.

How long does it take to see something useful?

Minutes. Pulse builds from your order history, so your numbers, buyer health scores and the first call list are populated the moment it connects — there's no empty-CRM phase to fill in.

What if some of our orders come in by phone or email?

Import them. The CSV importer maps your columns, matches buyers to existing accounts, and merges those orders into the same reports — so health scores and reorder timing count the whole picture, not just the web.

Is my data used to train an AI model?

No — your data isn't used to train the model. Sparkie narrates numbers Pulse has already computed for your store, each conversation is scoped to a single store, and buyer email addresses are masked before anything reaches it.

Can sales reps use it without seeing the whole business?

Yes — that's the point of the rep lens. A rep sees their own book, their own queue and their own commission; the merchant's targets, the league table and colleagues' accounts stay hidden.

Does it work offline?

Yes. The book downloads to the device encrypted, and visits, notes and orders queue until you're back in coverage. Signing out wipes the copy, so a lost phone isn't a lost book.

Your next 10% is already on your books. Growing the accounts you already have beats chasing cold ones — Pulse is how a team does that every day.

5×
cheaper to grow an existing account than win a cold one
~60 days
the typical win-back window after a B2B account goes quiet
1 queue
replaces the spreadsheets and gut feel reps run on
0 setup
reads the trade you already do — nothing to rekey
The 5× figure is the long-standing industry rule of thumb for winning a new B2B account versus growing an existing one.

Ready to take your pulse?

Sign up to our early access programme below.

Already on SparkLayer? Pulse will be part of your plan soon — you can still sign up for early access.

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