SparkLayerComplete B2B commerce and sales, on your Shopify store.
Give wholesale customers their own pricing, terms and self-service ordering on your existing Shopify store. Then give your sales team SparkLayer Pulse, quoting and Sales Agent Ordering to see where to focus and turn the next conversation into an order.
- Customer-specific price lists, terms, pack sizes and rules
- SparkLayer Pulse account priorities and reorder signals for sales reps
- Sales reps can quote and order for customer accounts
- Orders flow back through the Shopify operation you already use
4.9 from 388 reviews on the Shopify App Store Trusted by 3,500+ brands, distributors, and manufacturers
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Join 3,500+ brands, distributors, and manufacturers of all sizes.
Easy to use, looks beautiful, and itโs reduced the opportunity for error.
SparkLayer allowed us to grow our business and offer everything we want.
SparkLayer gave us a proper wholesale experience on the store we already had โ no rebuild required.
SparkLayer transformed our website into a true wholesale experience for our customers.
Why SparkLayer on Shopify
Shopify gives you a great commerce foundation. SparkLayer makes it work the way B2B actually sells.
Wholesale relationships involve more than showing a trade price at checkout. Different customers buy different products, on different terms, through different people and channels. Some want to order themselves. Others call a sales rep, ask for a quote or send a purchase list by email. SparkLayer connects those buying motions around the same Shopify store and customer relationship.
Let your customers buy
Buyers order themselves.
Help your team sell
Sales teams stay close to the account.
Run your operation
Every route leads back to the order.
ShopifyStock adjusted
XeroInvoice raisedEverything you need to run B2B on Shopify.
A self-service storefront for customers, one dashboard for your team, SparkLayer Pulse for your sales reps and an ordering experience built for them. All four use the same products, pricing and customer data.
Add a ready-made B2B ordering experience to your existing Shopify theme. It matches your brand, works alongside your DTC store and gives every signed-in customer the correct products, prices and terms.
- More than 100 B2B features included
- Your existing Shopify theme and branding
- DTC and B2B on the same store
- Fast setup with minimal development
- Built for speed and performance
Your team manages customer groups, pricing, catalogues, company users, sales-team access, quotes, invoices and ordering rules from SparkLayer. Use it as the layer between the systems that hold your commercial data (a ready-made ERP or CRM integration, or the SparkLayer API) and the storefront where customers and sales reps use it.
- Create price lists and customer groups
- Automate pricing from your retail catalogue
- Manage discounts, quantities and pack sizes
- Connect your ERP, CRM, accounting or integration platform
- Invite your team and test changes before publishing them
Every order creates useful context. SparkLayer Pulse brings that activity together and highlights the accounts that need attention, from customers approaching their usual reorder point to quiet accounts, open quotes, overdue invoices and tasks that need following up. A sales rep does not have to search reports to decide where to start. They see the customer, the reason it matters and the next action in one place.
- Reorder signals learned from each account's own order history
- Quiet accounts, open quotes and overdue invoices in one daily view
- Tasks and follow-ups attached to the customer
- The next action a click away, with the account context already there
When a customer is ready to buy, the sales rep opens the account and builds the basket using the customer's live pricing, payment terms, pack sizes, discounts and previous order history. They can agree changes during the conversation, submit the order and send it through the same eCommerce flow as an order placed by the customer online. No handwritten notes, no re-keying later and no separate sales-order system to reconcile.
- Order on behalf of assigned customer accounts
- Adjust prices, shipping and minimum quantities where permitted
- Use B2B payment methods, including net terms
- Work across phone, tablet and desktop
- Track which sales rep placed each order
Who needs you today
Two lines they always take - Harbour House Espresso and Ethiopia Yirgacheffe. Nothing has changed on the account except the date.
“When I came across SparkLayer, I genuinely thought it was too good to be true. It solved 99% of our pain points using our existing website.”
Two Dudes - Voted #1 Men’s Grooming Brand
Read their story
However you run wholesale today, there is a clear next step.
Orders still arrive by email.
You use Shopify’s native B2B tools.
Your operation needs more.
Give every Shopify B2B customer their own buying experience.
One Shopify store can serve customers with very different commercial relationships. SparkLayer applies the right B2B setup after sign-in without exposing wholesale terms publicly. Customers order whenever it suits them, and your team spends less time processing orders and more time supporting and growing accounts.
The right deal for every customer.
Each account sees its own prices, payment terms, pack sizes and ordering rules. Trade pricing stays private while your public Shopify store continues to serve retail customers.
Organic Cotton TeeSL‑TEE‑01 · one product
Three accounts, three deals
- Trade price hidden
- No ordering
- Net 14 · on account
- Packs of 6
- No volume break
- Net 30 · on account
- Packs of 12
- Save 35% at 12+
Fast ordering and even faster reordering.
Customers can browse their catalogue, search by product or SKU, build larger baskets quickly and repeat a previous order without starting again.
Quotes that become orders.
Keep quote requests, revisions and approvals in one connected process. Once a quote is agreed, the customer can turn it into an order without re-entering anything.
Sales reps can order from anywhere.
Sales reps can open an assigned account, review its details and place an order using the customer's correct pricing and terms, whether they are at a desk, on the road or at a trade show.
After the order
Let every Shopify order tell your sales team what to do next.
Orders are not just transactions. Over time they show how each customer buys, how often they return and where behaviour is changing. SparkLayer Pulse turns that account activity into a daily sales workspace so your team can see which customers need attention and why.
Who needs you today
Two lines they always take - Harbour House Espresso and Ethiopia Yirgacheffe. Nothing has changed on the account except the date.
Due to reorder, overdue against their normal buying rhythm, going quiet, spending down, a quote waiting or a task due. SparkLayer Pulse is included with every paid plan.
Shopify at the centre
Add B2B without building a second commerce operation.
SparkLayer is designed to work with the Shopify store you already run. Your team does not need a separate wholesale website, a second product catalogue or another disconnected order-management process.
Sign in to your Shopify store and order at their own prices, terms and pack rules.
See who needs attention in SparkLayer Pulse, quote, and order on the customer’s behalf.
Pricing, catalogues, terms and ordering rules sit on the Shopify store and theme you already run.
Products, stock and customers in. Every B2B order lands as a Shopify order.
Invoices, payments and balances in sync with Xero, QuickBooks or your ERP.
Orders into the systems and warehouse flow you already run.
No separate wholesale site, second catalogue or disconnected order process. Shopify stays the operational core.
Is native Shopify B2B enough for your business? Shopify now includes core B2B features on every plan. Answer a few questions to see whether those tools cover your requirements or where SparkLayer could give you more.
Your B2B Requirements Assessment — Generated by SparkLayer
Your cost comparison
Your personalised feature comparison
Based on your answers - see how each solution covers your requirements.
| Feature | Your Need |
Shopify B2B (Basic / Grow / Advanced) |
Shopify Plus (from $2,300/mo) |
SparkLayer |
|---|
One of Shopify’s highest-rated B2B apps. Rated 4.9 from 380+ reviews on the Shopify App Store.
Building a B2B site is always a challenge and usually quite unique for each business. With SparkLayer the core functionality is solid, reliable and simply works (which is surprisingly uncommon).
The onboarding team at Sparklayer was very helpful in getting our B2B sales integrated with Shopify.
The best customer support I've ever experienced, hands down. Fast, knowledgeable, and genuinely invested in solving the problem rather than just closing the ticket.
The Sparklayer app allowed me to completely avoid moving to Shopify Plus! Saved me thousands of dollars… the support team at SparkLayer got on a live video call with me AND ended up doing a number of custom coding requests for me, free of charge.
The team at SparkLayer have been absolutely fantastic from day one… the app works seamlessly with our Shopify site making our B2B experience smooth and friction free.
So far, the app aligns well with what we need… Clifford from their support team has been really helpful throughout the process.
Great people to work with and a really nice piece of software. SparkLayer is easy to use, well thought out, and makes managing B2B customers much simpler.
Awesome product and does what they say… this maximizes my per order income because I dont have to go through a 3rd Party B2B platform that was typically taking around 15% of my sales.
Sparklayer is working well for us. It looks good and is definitely giving an improved experience for our customers… the Sparklayer team have been great - very responsive and helpful.
Start with B2B ordering. Grow into the sales operation around it.
SparkLayer can be live on your existing Shopify storefront quickly. Start by connecting customer pricing and ordering, then give your sales team access to SparkLayer Pulse and the accounts they manage. Our team helps you install, configure and prepare your store for launch.
- Free personalised onboarding
- Styling that fits your existing brand
- Standard setups can launch within hours
- Practical guidance for growing your B2B channel
- Ongoing support from B2B specialists
Go live quickly, with help at every step. From installation to the first order, our team will help you configure SparkLayer around the way your business sells.
Add SparkLayer to your Shopify store
Connect customer pricing and rules
Invite customers to order
Give your sales team SparkLayer Pulse
Small enough to start with. Deep enough that you won’t outgrow it. 3,500 brands, distributors and manufacturers run wholesale on SparkLayer.
Adding B2B automation to a world leading haircare brand
"Everyone at Living Proof has said that SparkLayer is easy to use and looks beautiful, and they love having all this information at their fingertips. It was very time-consuming having to manually do things before, and itโs reduced the opportunity for error as there is less manual input needed."
Read Customer Story
30% increase in B2B average order value since going live
"SparkLayer couldnโt have been easier to setup. It allowed us to get B2B ordering up and running in a matter of weeks with very little technical effort, and negligible cost. We were so impressed with SparkLayer that we immediately decided to launch B2B ordering in the US and are currently working on doing the same in Australia."
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How Asmodee UK modernised their B2B eCommerce strategy
"Implementing SparkLayer meant we were able to prove the value of taking B2B online quickly to our internal stakeholders. It also meant that we have rapidly been able to provide a differentiated and improved customer experience for our customers."
Read Customer Story“Since we started using SparkLayer, we’ve transformed how we serve B2B customers. We’ve seen 10x growth since launch by simply removing friction.”Nature’s Path Read the story
The summit of success with multi-country, multi-store B2B sales
"We've been using SparkLayer for years now. SparkLayer's customer service team responds quickly to requests. We're always pushing for new features, and the responsiveness and roadmap have been impressive"
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Nature's Path 10x B2B growth and a 400% AOV surge
"Since we started using SparkLayer, weโve transformed how we serve B2B customers. Weโve seen 10x growth since launch by simply removing friction. Businesses that already loved our products finally had a clear, customised and direct way to order in bulk."
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From manual tasks to real-time control - a true success story
"It's absolutely super fast - you change something and it translates immediately to the website; I donโt have to wait for a sync or anything. And the support is top-notch, another level - somebody in the Support team replies super fast whenever I need urgent help."
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Driving efficiency and building a scalable B2B future
"SparkLayer has provided a solid foundation for growing our B2B channel with the added benefits of a cost-effective solution and an evolving B2B platform that will scale with nkuku's B2B growth plan."
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How SparkLayer fuelled Rave Coffee's B2B success
"We went with SparkLayer because we wanted something that worked - and worked fast. We didn't want to invest a ton of hours in developmentโฆ That's why it was the best solution. I knew that SparkLayer would be set up quickly and had all the tools there already."
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900% B2B growth and 75% less admin for Nutrition Faktory
"SparkLayer allowed us to grow our business - to offer everything we wanted to but couldnโt before. The trifecta that primarily led us to try SparkLayer was working off cost instead of retail pricing, the ease of setting different price levels, and the simplicity of different payment terms."
Read Customer Story“Using the Sales Agent feature, I get better results from the team - and they have a nicer time using it… SparkLayer has made what we wanted possible.”Scott Taylor, Managing Director, Watersports World Read the story
50% reduction in manual tasks and elimination of customer complaints
"The onboarding team did everything for me, like putting in the B2B page and setting up the basics, so that I could just go in and add the price list. It was pretty simple and worked right out of the gate. We were live in 2 days, and there was no downtime."
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24-hour setup plus 140% weekly time savings - Paleo Ridgeโs B2B upgrade
"We went through many iterations of websites - we had to put in a lot of customisation to be able to offer our B2B customers what we wanted to offer. We need to be futureproofing ourselves, and thereโs peace of mind in working with SparkLayer as we know they also prioritise this."
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Bringing B2B self-service to a rapidly growing brand
"I genuinely can't believe how good this solution is, offering brands an easy way to service their B2B customers without having to build anything new."
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From cafรฉs to clicks - a seamless shift to B2B online ordering
"A lot of our customers have their own personalised coffee - they have their own house blend. Each customer can see the specific order rules for their account, like free shipping, minimum order requirements - it's just all very straightforward. And in terms of saving time, it works really well for us!"
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Self-serve, scalable, and seamless B2B.
"What I was able to do is essentially set up SparkLayer to be my little ERP - I now process orders for bigger customers through SparkLayer as well. Thanks to SparkLayer, we get the time back to speak to our customers about the fun and important things. When it comes to order management and tracking, the systems can do that talking for us."
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Horti Houseโs journey to scalable success.
"Itโs been really important to give customers options based on what they need, and to allow customers to change between price lists dynamically. We needed a user-friendly website which customers can navigate as if theyโre just doing their shopping, so SparkLayer has been invaluable here. Weโve been using the Sales Agent tool since day one."
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Ashtabulaโs 40-hour weekly savings with SparkLayer
"The support desk has been really responsive, and that's really refreshing - a real credit to SparkLayer. We certainly feel like if we have a problem, we can ask a question and we can get an answer. We really appreciate the human touch that we've had with SparkLayer."
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Building a scalable B2B channel for Schneider Electric
"The big step was giving our distributors across Latin America a system that actually worked the way they needed. Before, it felt like we were trying to fit B2B into something that wasnโt built for it. Now, with SparkLayer and Latech, weโve got a platform thatโs simple, scalable, and easy to manage."
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Reducing manual tasks by 50% and winning back customers
"There are a lot of people who we didn't originally plan to migrate as customers because they hadn't ordered since 2022 that suddenly came out of the woodwork when we said we had a new platformโฆ I think it rejuvenated our B2B from the old very technical boring system to a more beautiful system."
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Consolidating and automating DTC & B2B operations
"Being able to offer a Shopify website experience to our B2B customers is a real game changer for our business. The end users are provided with a much improved UX, our internal team can maintain the site with ease, and moving forward we look forward to benefiting from the ever evolving SparkLayer functionality!"
Read Customer Story“We're a small team, so to basically claw back a full-time person in time is quite significant for us”Bevan Read, Co-Founder, Ashtabula Read the story
Driving 139% revenue growth in just 12 months
"Some of our products have to be bought in pack sizes because it makes more sense for the warehouse, as they're not having to split up boxes. We also have a lot of variants of products, like our wires, which come in different sizes and in different packs as well. This saves the warehouse team precious time - and time is money!"
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4x faster processes and 75% less manual work
"In my quest to find a B2B platform, when SparkLayer said they had sales reps, when they said they had multiple price lists, we set up the call. When I was talking to the two founders of the company and was able to tell them where our pain points were, how we're looking to architect it, and what features we needed, they were very receptive."
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From manual wholesale orders to 73% AOV growth
"I thought the B2B engine that Shopify had was way too expensive for our needs, and then I tested out SparkLayer and really liked it. It was very simple to set up - I think they have exceptional customer service. So very quickly, we got SparkLayer, and it's been part of what we've been doing from the beginning."
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Saving hours per week - Twillory's tale of wholesale success
"SparkLayer definitely saves time because we have a lot of customers who are not used to ordering online - they like to send us their order and then we put it in. What we really like is that we're using our native themes with SparkLayer so that this looks like our normal website. It saves us hours a week on putting in orders because that really took us forever."
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Brewing up B2B success with SparkLayer and Shopify
"From five star hotels to independent coffee shops, Bewleys serve over 600 million cups of tea and coffee worldwide every year. SparkLayer has enabled us to rapidly grow their B2B channel and empower our sales teams."
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Prioritising customer experience, self-sufficiency, and ROI
"I don't know of any app that has a similar function to SparkLayer's Sales Agent. We use the Sales Agent function in the team for customers who don't want to order via the online shop but by phone or email - it helps us with the centralised documentation of processes."
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Accelerating performance and adapting with automation
"We don't have to waste time being developers rather than distributors. Using the Sales Agent feature, I get better results from the team - and they have a nicer time using itโฆ SparkLayer has made what we wanted possible; it's rare to be working with a company that actually cares. "
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From 0 to 40 customers in one day - Firepotโs 3-hour set-up
"What I see is the fact that we can grow with a system like this, where it's flexible and gets improved constantly. The most impressive bit was the speed of it - I got it up and running in 3 hours. Iโve probably installed 50 other platforms - and I think SparkLayer is a really good system. Best app I've ever used."
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Riding the wave of growth for B2B expansion
"We looked at a range of other platforms and tested other software suites but they just weren't really doing it for us; there was always something that came up short. Then we tested SparkLayer - it was really intuitive and simple and going in the right direction."
Read Customer Story“I think SparkLayer rejuvenated our B2B from the old very technical boring system to a more beautiful system”Sarah van Waardenburg, eCommerce Manager, SNURK Read the story
Cutting B2B ordering time in half for luxury bathroom business
"Adding SparkLayer is certainly a massive timesaver, without a doubt. They're always willing to listen to our feedback and put our ideas on their future roadmap. For me, that's partnership. True partnership"
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Delivering an automated B2B customer experience
"SparkLayer has allowed us to streamline our B2B business by simplifying our ordering process. Based on extensive research and testing, it by far exceeds all other options on the market. We couldnโt be happier to have partnered with the team at SparkLayer."
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Scaling for B2B success and simplifying complexity
"SparkLayer has provided a well-thought-out and efficient solution for our complex business. SparkLayer's team has been great to work with - the customer service from set-up to post-launch has been great and they are always able to answer our questions."
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Automating operations and reaching new B2B customers
"The SparkLayer platform provides a turnkey Shopify solution, granting the merchant an array of wholesale/bulk order functionality not available through the standard Shopify B2B channel. SparkLayer provided 10-star support throughout the entire process. HIGHLY recommend"
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Reducing B2B order processing times by over 50%
"TakeAware required a solution that could automate many manual processes, enabling us to concentrate on growing our business. As a result, we have experienced multiple time savings. The number of repeat orders has significantly increased, resulting in an enhanced overall brand experience. "
Read Customer Story“Sales Agent adoption has been pretty solid so far - our larger accounts especially are using it more as they can do it all really quickly on their own!”Dan McNamara, President, VEIA Read the story
Tripling online B2B customers and automating operations
"With SparkLayer, we were able to implement and build our new B2B store, train our sales reps, and deploy our new solution within 6 months. Within just two months of deployment, we have tripled the number of B2B customers using it"
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Reducing ongoing B2B website maintenance costs by over 50%
"We recently switched from WooCommerce and WordPress to SparkLayer and Shopify for our B2B eCommerce needs, and the results have been nothing short of remarkable. SparkLayer has proven to be a game-changer for our B2B eCommerce needs."
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How sales rep ordering helped speed up B2B sales
"Sales Agent Ordering has been an incredible feature in showcasing this system to our customers, while also prompting an order during a sales call visit. Customers have enjoyed the ease of use, navigation, and experience of using our new online wholesale store!"
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Pioneering a new approach to B2B healthcare ordering
"The ease of implementation and intuitive use of SparkLayer has been remarkable. We've seen tangible benefits in sales growth, order efficiency, and overall customer satisfaction. SparkLayer has not only met but exceeded our expectations, proving to be an invaluable partner."
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Self-sufficient, scalable, and streamlined
"Everything checked the boxes that we needed! Weโve been using the Sales Agent feature since day one. Itโs so much easier for our Sales Reps to place orders for their customers, and the shopping lists are great. We were just lucky that we came upon SparkLayer!"
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From manual to magical: transforming the B2B process
"As a creative business, we wanted to design a minimal yet functional store to capture our B2B audience. SparkLayer's powerful integration allowed us to build exactly this and allowed us to create a store we are proud to display to our B2B customers."
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Helping power Cosmo Connected's wholesale expansion
"The Sparklayer team has been very reactive to help us quickly build our new B2B system. Sparklayer is easy to install and it now saves us a lot of time so we can focus on growing our business."
Read Customer StoryQuestions about SparkLayer and Shopify.
Shopify offers B2B on every plan. Why would I need SparkLayer?
Shopify's native B2B features are a useful starting point for businesses with straightforward requirements. They include company accounts, Shopify catalogs and payment terms across Shopify plans.
SparkLayer is designed for businesses that need a broader B2B workflow. It adds Sales Agent Ordering, quoting, intelligent order capture, advanced pricing and ordering rules, B2B accountancy integrations and a more complete self-service customer experience.
If your requirements are simple, SparkLayer's free plan can help you get started. As your operation grows, you can add more advanced capabilities without moving to a separate platform.
Do I need to rebuild my Shopify store?
No. SparkLayer installs on your existing Shopify store. Your theme, apps and DTC experience stay in place while SparkLayer adds the B2B ordering journey for signed-in customers.
How long does setup take?
Standard setups can be live within hours. Our team provides free personalised onboarding to help install SparkLayer, configure your customer groups and price lists, and prepare your store for launch.
What support is available?
Our support team specialises in B2B eCommerce and works across multiple time zones. Free onboarding and setup assistance are included on all plans, with priority support options available for larger customers.
Which B2B features are included?
SparkLayer includes more than 100 B2B features, including unlimited price lists, self-service ordering, Sales Agent Ordering, quoting, quick ordering, shopping lists, net terms, file ordering, registration forms, barcode scanning and company teams. See the full feature list.
Is there a free plan or trial?
Yes. The free plan includes up to three price lists and five orders per month. Paid plans include a 14-day free trial, so you can test the complete feature set before choosing a plan. Start your free trial.
How does SparkLayer connect with ERP and accounting systems?
SparkLayer works with systems including Cin7, Brightpearl, Unleashed, Patchworks and Linnworks. It also connects directly with Xero and QuickBooks Online. For custom requirements, the SparkLayer API provides access to customer, pricing and order data.
Can sales reps order on behalf of customers?
Yes. Sales Agent Ordering gives each sales rep their own login and access to the customer accounts they manage. They can browse products, create orders, adjust pricing and use the customer's payment terms from a desk, phone, tablet or trade show.
