SparkLayerTurn your existing store into a complete B2B sales channel.
SparkLayer turns the eCommerce store you already run into a connected B2B operation. Customer-specific buying, tools for your sales team, quotes, order capture and integrations all work from the same products, pricing and account rules.
- Up to 10x B2B growth achieved by SparkLayer customers
- 75% less admin reported by Nutrition Faktory
- Launch without replatforming and get personalised onboarding
4.9 on the Shopify App Store Trusted by 3,500+ brands, distributors, and manufacturers
Your sales team knows who needs attention, why, and what to do next. Explore SparkLayer Pulse →Give each of your B2B customers a buying experience built around their account. See the B2B ordering portal →Build even your most complex wholesale orders in seconds. Explore faster B2B ordering →Serve a trade customer at the counter with their account, pricing and history in front of you. Explore counter ordering →Put SparkLayer to work on the repetitive parts of your B2B week. Explore SparkLayer AI →
| 24 × Enamel Pin Badge - Star | US$132.00 |
| 24 × Ceramic Mug - Navy | US$78.00 |
| Total | US$210.00 |
Trusted by 3,500+ brands, distributors and manufacturers around the world.
Easy to use, looks beautiful, and it’s reduced the opportunity for error.
SparkLayer allowed us to grow our business and offer everything we want.
SparkLayer gave us a proper wholesale experience on the store we already had — no rebuild required.
SparkLayer transformed our website into a true wholesale experience for our customers.
How it fits together
Three jobs. One platform.
SparkLayer connects the three parts of modern B2B: how your customers buy, how your team sells and how your operation runs behind both. Every route uses the same customers, products, pricing, terms and business systems.
Let your customers buy
A better way to buy.
Help your team sell
A better way to sell.
Run your operation
Keep everything connected.
ShopifyStock adjusted
XeroInvoice raisedLet your customers buy
Give every customer their own way to buy.
Your customers sign in to the store you already run and see an experience built around their account: the products they can buy, their prices and discounts, their payment terms, pack sizes, credit and ordering rules. They can order whenever it suits them without your team rebuilding the order by hand.
The right products, prices and terms for every customer.
Control what each customer can buy as well as what they pay. Apply customer-specific catalogues, price lists, discounts, payment terms, pack sizes and quantity rules while keeping public retail pricing separate.
Organic Cotton TeeSL‑TEE‑01 · one product
Three accounts, three deals
- Trade price hidden
- No ordering
- Net 14 · on account
- Packs of 6
- No volume break
- Net 30 · on account
- Packs of 12
- Save 35% at 12+
Easy to order. Even easier to reorder.
Your customers can browse their range, search by product or SKU, use Quick Buy to build a large basket and check out with saved addresses and agreed terms. When it is time to buy again, they can repeat a previous order, use a saved shopping list or run a recurring order.
Turn quote requests into orders without starting again.
Your customers or sales reps can submit a quote instead of placing the order immediately. Your team can review, adjust and send it back for approval. The conversation and revisions stay together, and once accepted the quote becomes an order without anyone re-entering it.
When a customer needs help, your sales team picks up the same account.
Your sales reps can step into the customer's account and build the order with the same catalogue, prices, terms and rules the customer sees. They can do it from a desk, on the road or face to face, and the finished order stays against the same customer history.
Help your team sell
One customer account. Three ways to take the order.
Build an order carefully in the full basket, use Quick Buy when you already know what is needed, or use Counter Ordering when the customer is standing in front of you. Every route uses the same account, pricing, rules and checkout.
FootwearRunning Shoes
JewelleryBeaded Bracelet
PantryHouse Blend Coffee 250g
DrinkwareCeramic Mug
AccessoriesEnamel Pin Badge
ApparelCotton T-Shirt
JewelleryElephant Earrings
PantryReserve Red 75cl
See every line at the customer's price. Pack sizes, minimums and discounts apply as the basket grows.
Search the whole range, enter quantities and add multiple products without opening individual product pages. Customer pricing and quantity rules are already applied.
Scan a barcode, search the range or start from what the customer usually buys. Their pricing, terms, credit and account history are already there, and SparkLayer Pulse can flag overdue invoices, reorders and other account context before the order is completed.
Run your operation
Set the rules once. Run B2B from one place.
The SparkLayer dashboard is where you configure how B2B works and manage the activity around it: customer groups, pricing, ordering rules, promotions, applications, quotes, orders and integrations.
Control your customers, pricing and buying rules
Manage customer groups, price lists, ordering rules, shipping settings and the connections that keep your B2B data in step.
Manage promotions
Run coupon codes, order-value discounts and targeted promotions alongside your customer-specific price lists.
Track every order
See self-service, sales-assisted, quoted and counter orders together, including who placed each order and which customer it belongs to.
Run quotes from request to order
Review requests, adjust pricing, send counter-offers and keep internal notes and customer responses together until the quote becomes an order.
Approve new trade customers
Review new applications, approve the account and immediately assign the right customer group, catalogue, pricing and terms.
Give your team the right access
Create roles for administrators, sales reps and other team members so each person can see and change only what they need.
Turn the orders that still reach you by email into real SparkLayer orders. Forward an email or upload a spreadsheet, PDF or image. The Intelligent Cart matches the products and builds the basket against the customer's real pricing and ordering rules.
Keep your existing systems. Connect the B2B workflow around them. Your products, stock, pricing, credit and customer data can stay in the systems you already trust. SparkLayer uses that data to power the buying and selling experience, then sends orders back through your existing eCommerce and operational flow.
Your systems remain the source of truth
Keep products, pricing, stock, credit and customer data in the systems responsible for them.
SparkLayer turns the data into an experience
Apply those same products and commercial rules across customer ordering, sales-assisted buying, quotes and account workflows.
Orders flow back where they belong
However an order starts, it reaches the same eCommerce and backend processes for payment, fulfilment, accounting and reporting.
Ready from day one
100+ B2B features ready when you need them.
From ordering and pricing to customer accounts, sales teams, stock, automation and branding, SparkLayer gives you the depth to grow without rebuilding your B2B stack. See every feature.
Nothing matches that. Ask Sparkie instead →
Customer-specific pricing and pack sizes
Assign price lists, pack sizes, minimum quantities and maximum quantities by customer or customer group.
Learn more →Customer account area and order history
Let customers track orders, see live statuses, repeat previous purchases and download invoices from their account.
Learn more →Quick ordering and B2B basket
Your customers can search by product code, enter quantities quickly and check out using their saved addresses and agreed payment terms.
Learn more →Sales-agent ordering
Let your sales reps place orders for their customers and put phone, email and in-person orders through the same store.
Learn more →Quoting Engine
Manage quote requests, negotiation and approval in one place, then convert the accepted quote directly into an order.
Learn more →Payment methods
Set the payment methods available to each customer, including card, payment on account, invoice and supported finance partners.
Learn more →Quantity price breaks
Show customers how the unit price changes as they buy more, with the correct saving applied automatically.
Learn more →Fast reordering
Your customers can duplicate a previous order in one click and adjust it before checking out.
Learn more →Build baskets from files, emails and barcodes
Upload a PDF or CSV, forward an order email or scan product barcodes to begin building a basket.
Learn more →Discount Engine
Run order discounts, coupon codes, free-product offers, scheduled promotions and customer-specific campaigns alongside your B2B pricing.
Learn more →B2B invoices
Give customers access to branded invoices from their account area after they order.
Learn more →File uploads and customisation
Let customers attach purchase orders, artwork or other files to an order or individual order line.
Learn more →B2B registration forms
Capture wholesale applications on your storefront, then review, approve and assign each customer to the right group.
Learn more →Timeline and communications
Keep customer messages and order activity together as an order moves from placement to fulfilment.
Learn more →Preorders and backorders
Sell products before they are available, accept backorders and show customers the expected shipping date.
Learn more →B2B product views
Turn product pages into wholesale-friendly matrix tables and quick-buy layouts that make larger orders easier to build.
Learn more →Custom checkout fields
Collect purchase-order numbers, delivery instructions, site references and any other information your team needs.
Learn more →Inventory controls
Choose how stock is shown to different customer groups, reserve stock for retail and use B2B-specific inventory locations.
Learn more →Shopping lists and saved orders
Your customers can save regular products as a list and add them to a new basket whenever they need to reorder.
Learn more →Company Users
Let several buyers order for one company, with shared lists, account activity and appropriate user roles.
Learn more →Styled to match your store
Use your own colours, fonts and spacing so SparkLayer feels consistent with the rest of your storefront.
Learn more →Quantity rules and pack sizes
Set minimums, maximums, pack sizes and quantity increments by product, variant or customer group.
Learn more →Order minimums and maximums
Require a minimum order value or cap the value of an order, with different rules for different customer groups.
Learn more →Requested delivery dates
Let customers choose a preferred delivery date during checkout and save it against the order.
Learn more →Automatic B2B pricing
Create a rule such as 50% off retail and apply it across your entire catalogue without maintaining a separate spreadsheet.
Learn more →Price lists by CSV or manual entry
Upload exact prices for thousands of SKUs, then edit individual products when you need to make an exception.
Learn more →Show RRP beside the trade price
Display recommended retail pricing alongside the customer's price so buyers can see their potential margin.
Learn more →Net terms and credit limits
Assign payment terms and a credit limit to each account, then apply those rules automatically at checkout.
Learn more →Customer-visible balances
Let customers see what has been invoiced, what has been paid and what remains outstanding from their account.
Learn more →Purchase-history reports
Show every product an account has bought over a selected week, month, quarter or custom date range.
Learn more →Customer data exports
Your customers can export their own order history as a CSV, either by order or line by line.
Learn more →Address book and autocomplete
Save multiple delivery addresses and use country-aware autocomplete to make new addresses faster to enter.
Learn more →Order search and filters
Find previous orders by order number, purchase-order number or delivery address, then filter by status or date.
Learn more →Phone and imported orders
Use the API to include phone orders and orders imported from other systems in the customer's account history.
Learn more →Custom account fields
Show useful account details such as the assigned sales rep, customer reference, terms and delivery notes.
Learn more →Low-stock warnings
Tell customers when stock is running low or nearly gone, helping them order before it sells out.
Learn more →Hide exact stock quantities
Show a value such as “100+ available” above a threshold, so customers see availability without seeing your exact inventory.
Learn more →Inventory by location
Serve different customer groups from different warehouses, with the right stock and restock dates for each location.
Learn more →Reserve stock for retail
Hold inventory back for your retail channel so B2B orders cannot use stock you have reserved for DTC customers.
Learn more →Restock dates
When a product is unavailable, show customers when it is expected back in stock, including different dates by location.
Learn more →Product visibility by customer group
Keep trade-only products away from retail customers and show selected ranges to specific B2B groups.
Learn more →Barcode ordering
Your sales reps can scan products into a customer's order from their phone while walking the shop floor or stockroom.
Learn more →Team roles and permissions
Control who can edit prices, override ordering rules, manage customers or place orders.
Learn more →Sales territories
Assign accounts by customer group so each sales rep only sees and orders for the customers they manage.
Learn more →Create customer accounts on the spot
Your sales reps can open a new trade account and begin its first order immediately.
Learn more →Override rules for one order
Allow authorised sales reps to waive a minimum or change a pack size for a specific order without changing the underlying rule.
Learn more →Branded quote PDFs
Download each quote as a document using your branding, with the expiry date and full revision history attached.
Learn more →Quote ownership, statuses and notes
Assign a quote to a team member, move it through your own workflow and add internal notes that customers cannot see.
Learn more →Launch B2B in four steps. Start with the store and systems you already have. SparkLayer adds the B2B layer around them.
Add SparkLayer to your store
Set your pricing and ordering rules
Invite your customers and team
Use every order to grow
Questions and answers.
General
Shopify already has B2B features. Why would I need SparkLayer?
SparkLayer works across Shopify plans and adds a broader set of B2B workflows around your Shopify store, including customer-specific ordering, quoting, sales rep ordering, the Intelligent Cart, account tools and integrations. Which approach is right for you depends on the B2B experience and operational workflows you need. Compare Shopify B2B and SparkLayer.
What makes SparkLayer different?
SparkLayer connects the whole B2B buying and selling process around the eCommerce store you already run. Customers can order themselves, sales teams can manage and order for their accounts, quotes and emailed orders become real orders, and your pricing, account rules and connected systems stay consistent throughout. You get a much deeper B2B operation without rebuilding your commerce stack.
How does SparkLayer compare with other B2B solutions?
SparkLayer is designed to work with the commerce stack you already have rather than forcing you onto a separate wholesale platform. It adds purpose-built B2B ordering, sales tools, automation and integrations around your existing eCommerce store, so you can start quickly and add more capability as your operation grows. See how SparkLayer compares.
Can I see a demo first?
Yes. Explore the interactive demo or book a live session with our team to see how SparkLayer would work with your store, customers and pricing.
Is there a free trial?
Yes. You can try SparkLayer free for 14 days. No credit card is required to get started. Contact our team if you need more time to complete your evaluation.
How do I get started?
Create an account, connect your eCommerce platform and follow the guided setup. Our team provides free personalised onboarding to help you configure and launch SparkLayer.
Which eCommerce platforms and systems do you support?
SparkLayer works with Shopify, BigCommerce, WooCommerce, Adobe Commerce and Wix, along with a growing range of ERP, accounting and business systems. Explore our integrations to find your setup.
Can I use SparkLayer with a custom-built platform?
In many cases, yes. SparkLayer has an API-first architecture and can connect to custom eCommerce or back-office systems through SparkLayer Ignite. Talk to our team and we will help you assess the best approach.
What can I do with SparkLayer?
SparkLayer covers the full B2B buying and selling workflow. Customers can order on your existing store using their own catalogues, prices, discounts, terms, credit and ordering rules. Sales teams can manage accounts through SparkLayer Pulse, place orders on behalf of customers and handle quotes or counter orders.
Behind both experiences, SparkLayer includes tools for trade applications, company accounts, invoices, recurring orders, the Intelligent Cart, integrations, AI and more, depending on your plan.
Where is SparkLayer based, and what support is available?
SparkLayer is based in the UK and works with businesses around the world. Support is available through live chat and email, with personalised onboarding included to help you get set up. Enterprise customers can also choose a plan with a contractual support SLA with defined response times. Read our story.
Setup & Installation
Can you install SparkLayer for me?
Yes. After signing up, you can ask our team to install SparkLayer for you. Standard installations are usually completed within one or two working days. Learn about installation.
How do I enable SparkLayer on my store?
Install the SparkLayer app for Shopify, Wix or BigCommerce, then follow the guided onboarding process to connect your products, pricing and customers. Our team is available if you need help at any stage.
How long does setup take?
A standard setup using SparkLayer's built-in pricing and customer tools can be completed within hours. Larger projects involving ERP connections, data migration or custom development take longer. For Enterprise implementations, we agree a project plan with you before work begins.
Can I run retail and B2B through the same store?
Yes. When a B2B customer signs in, SparkLayer shows the wholesale pricing and ordering features associated with their account. Retail visitors continue to use the normal storefront. Some businesses prefer a separate B2B storefront, and SparkLayer supports that setup too - we have a guide.
Can I use SparkLayer on a custom platform?
Yes, provided the platform can integrate with an external API. SparkLayer Ignite and the SparkLayer API are designed for custom implementations.
Do I manage my product catalogue in SparkLayer?
No. Products and categories remain in your eCommerce platform. SparkLayer connects B2B information such as customer-specific prices, pack sizes and ordering rules to each product using its SKU. Learn more.
Can I customise how SparkLayer looks?
Yes. You can change colours, fonts and spacing to match your existing website - see our guide. More advanced implementations can use the Frontend SDK to customise individual components.
Will SparkLayer slow down my website?
SparkLayer's B2B storefront components load asynchronously for signed-in B2B customers. Retail visitors do not load the B2B interface. This approach is designed to keep the effect on storefront performance to a minimum.
Do I need a developer to install SparkLayer?
Not for a standard installation. If you can access your storefront theme, you can follow the guided setup yourself, or ask our team to install it for you. Custom platforms and more complex Enterprise integrations may require development work.
Does SparkLayer work on mobile and tablet?
Yes. The SparkLayer storefront and ordering experience work across mobile, tablet and desktop.
Features
Where can I see the full feature list?
The complete feature set is available in the SparkLayer documentation. Explore all features.
Does SparkLayer process payments?
SparkLayer uses the payment methods configured in your eCommerce platform rather than processing payments itself. You can offer B2B options such as payment on account and invoice, alongside online card payments where supported.
Do I need an ERP, PIM, CRM or integration platform?
No. You can manage customer accounts and pricing directly in the SparkLayer dashboard or upload the data using our import tools. If you already use backend systems, connect them through a ready-made integration, an integration platform or the SparkLayer API.
Will SparkLayer work with our existing ERP integration?
Often, yes. Orders placed through SparkLayer are created in your eCommerce store, so an ERP connection that already imports store orders may continue to work without changes. A deeper connection for customer-specific pricing, accounts or other B2B data may require additional integration work. Our team can review your setup with you.
Can I create price lists in SparkLayer?
Yes. Create price lists in the dashboard and add prices manually or upload them by CSV.
Can I automate B2B pricing from retail prices?
Yes. Pricing rules can calculate B2B prices from the prices in your eCommerce store. For example, you can apply a fixed percentage discount across an entire price list. Learn more.
Can I create B2B discounts and coupon codes?
Yes. The SparkLayer Discount Engine supports:
- Order-value discounts
- Percentage and fixed-value discounts
- Free-product offers
- Coupon codes
- Scheduled promotions
- Discounts for selected customer groups
These promotions can run alongside your normal B2B price lists.
Where can I see upcoming features?
See planned work on the quarterly roadmap and follow completed releases on the What's New page.
Pricing
How much does SparkLayer cost?
SparkLayer offers a free plan and several paid plans based on the size and requirements of your B2B operation. View pricing.
Is SparkLayer Pulse included?
Yes. SparkLayer Pulse is included with every paid plan. Starter includes one sales user, Growth includes two and Pro includes five. Enterprise plans are tailored to the size and requirements of your team. Additional sales users can be added to paid plans for $39 per user per month.
What is a sales user?
A sales user is a member of your team who can work with assigned B2B customer accounts. Depending on your setup, they can use SparkLayer Pulse to see account priorities and activity, manage follow-ups and use Sales Agent Ordering to build and place orders on a customer's behalf.
Do I need a sales team to use SparkLayer Pulse?
No. SparkLayer Pulse is useful for founders and small wholesale teams too. If you manage customer relationships yourself, it gives you the same view of reorders, quiet accounts, tasks, quotes and other account activity without requiring a dedicated sales department.
How does Enterprise pricing work?
Enterprise pricing is agreed according to factors such as:
- Expected order volumes
- Number of sales users
- Complexity of your backend systems
- Storefront implementation requirements
- Level of onboarding and ongoing support
Enterprise includes a planned implementation covering configuration, data migration, integrations and launch. Annual agreements are also available.
What counts as a B2B order?
Only orders placed through SparkLayer count towards your SparkLayer order allowance. Retail orders placed through the same eCommerce store do not count.
How do I sign up and install SparkLayer?
Start a 14-day trial and follow the guided onboarding process to set up pricing, customer groups and storefront components. If you have more complex requirements, book a demo and our team will help plan the implementation.
Are there contracts or commitments?
Starter, Growth and Pro are monthly plans that you can cancel from the SparkLayer dashboard. Enterprise agreements usually have a longer term based on the agreed project and service requirements.
What happens if I exceed my order allowance?
SparkLayer will continue working. Our team will contact you to discuss whether another plan would be a better fit. Each order created through SparkLayer counts towards the allowance, including orders that are later cancelled or refunded.
Are there transaction fees for manual B2B payment methods?
SparkLayer does not add transaction fees to manual payment methods such as payment on invoice or request a quote. Online card payments remain subject to the fees charged by your eCommerce and payment providers.
Will I be billed in US dollars?
SparkLayer subscriptions are billed in US dollars. This matches the billing currency used by platforms such as Shopify and Shopify Plus.
How am I billed each month?
You can see your subscription and a breakdown of charges in the billing section of the SparkLayer dashboard. Shopify customers are billed through Shopify's own billing system.
Do you offer pricing for high-volume, low-value orders?
Yes. Contact our team to discuss a plan for B2B operations processing a large number of lower-value orders.
4.9 on the Shopify App Store Trusted by 3,500+ brands, distributors, and manufacturers
