Free on the Shopify App Store
Hide wholesale products from your DTC store.
Control exactly what each customer type and group sees on your Shopify store. Hide trade-only SKUs from DTC shoppers and give wholesale buyers exclusive ranges. No customer tags, no code - just rules that work.
Already a SparkLayer customer? Enable today →
Most Shopify stores are built to sell one way. And if you sell B2B and DTC in the same store, you've already hit the limits.
Add a single b2b-only tag, and the product is hidden from every non-B2B shopper on your Shopify store. Only customers with the B2B customer tag can see or access it - trade lines stay out of public search, category pages, and the sitemap.
The outcome: DTC visitors never see wholesale lines that weren’t meant for them.
Add a b2c-only tag to products that only make sense for retail shoppers - campaign bundles, sample-size items, loss leaders. Customers tagged b2b won’t see them anywhere on the store.
The outcome: Wholesale buyers see a clean, relevant catalog - no DTC noise.
Go deeper with SparkLayer’s customer-group metafields. Show or hide any product per group - distributors, retailers, VIPs, region-specific accounts - straight from the SparkLayer app.
The outcome: Every customer group sees a catalog tailor-made for them.
Visibility rules apply at the product or variant level. Offer the 750ml bottle to DTC and the 12-pack case only to wholesale. Same product, different visibility - no duplicate listings, no variant spaghetti.
The outcome: Trade packaging, case sizes and SKU variants surface only where they belong.
yourstore.com - Search results
Case of 24 Bottlesb2b-onlyPublic searchCollections, search, sitemapNot listedDTC shopperNot signed in, or no B2B tagHiddenB2B buyerCustomer tagged b2bVisible · £180The ruleOne tagProduct tagb2b-onlyTheme editsNone
yourstore.com - Signed in as The Grind House
Your catalogb2c-only filtered outCase of 24 BottlesTrade pack£180Bulk Coffee PackTrade pack£240Scented CandleCampaign bundle · b2c-onlyHiddenHoop EarringsRetail line · b2c-onlyHidden
app.sparklayer.io - Customer groups
Visibility by groupCase of 24 BottlesDistributorsFull trade rangeVisibleRetailersNo bulk case sizesHiddenVIP accountsEarly access to next seasonVisibleExport - EURegion-specific accountVisibleSet whereNot in the themeFieldCustomer-group metafield
app.sparklayer.io - Product · Variant
House ReserveOne product, two variants750ml bottleSingle unit£18All customers12-pack caseTrade pack · b2b-only£180B2B onlyWhat you did not have to doSame listingDuplicate the productOne listing, not twoNot neededSplit the catalogNo variant spaghettiNot needed
Built for stores where one catalog isn’t enough. Four everyday problems that blended Shopify merchants solve with B2B Catalogs.
Hide trade-only SKUs from the public store
Case packs, bulk SKUs and wholesale-only variants don’t belong in public search or category pages.
Give VIPs and top accounts exclusive ranges
Seasonal previews, trade-only variants and early access - visible only to the customers you choose.
Tier catalogs by customer group
Different ranges for distributors, retailers and end customers - from the same product catalog.
No developer needed.
Your team owns catalog rules end-to-end - tag, toggle, save, and changes go live instantly.
What is B2B Catalogs?
B2B Catalogs is a free Shopify app that lets merchants hide products from certain customers and show exclusive ranges to others. You can control product visibility by customer type, customer tag, or customer group, hiding trade-only SKUs from DTC shoppers while giving wholesale buyers access to their full range. No code required.
Is B2B Catalogs included in my SparkLayer plan?
Yes. B2B Catalogs is included on every SparkLayer plan, including the free plan. There’s nothing extra to install or pay for - enable it once and start controlling catalog visibility straight away.
How does hiding products from the public store work?
SparkLayer B2B Catalogs lets you hide products from certain customers on Shopify by applying visibility rules based on customer type or customer tag. Products hidden from DTC shoppers won’t appear in collections, search results, or the public storefront. Wholesale-only items remain fully visible to logged-in B2B buyers. Rules apply across every theme you run with no Liquid code edits.
Can I show different catalogs to different customer groups?
Yes. Using SparkLayer’s customer-group metafields you can show or hide any product per group - distributors, retailers, VIPs, or any custom segment you’ve set up. Every group sees a catalog tailored to them, from the same Shopify product data.
Does B2B Catalogs work at the variant level?
Yes. You can apply visibility rules at the product level or the variant level, hiding specific SKUs, sizes, or pack formats from certain customer types without affecting the rest of the product listing.
Do I need a developer to set it up?
No. B2B Catalogs is enabled directly from the SparkLayer app - no Liquid code, no theme edits, no developer queue. Tag, toggle, save, and your visibility rules go live instantly.
Will B2B Catalogs affect my DTC storefront or SEO?
No. Products hidden from DTC shoppers are hidden at the customer level; they remain published on your store and are not affected in Google’s index. Your DTC SEO is untouched.
How do I get started with B2B Catalogs?
Install SparkLayer on your Shopify store, enable B2B Catalogs, and ship your first visibility rule in an afternoon. Our team offers free onboarding on every plan to help you configure customer groups, tagging and catalog rules. Start your free trial.
