See how SparkLayer fits your setup and what it would take to launch your new B2B store, fast.
900% B2B growth and 75% less admin. SparkLayer allowed us to grow our business and offer everything we want.
Mike Bires
Founder and CEO, Nutrition Faktory
24-hour set-up and 140% time savings. We thought weโd be able to go live in a week, but it was all done in a day.
Will Green
Director of Sales, Paleo Ridge
10x B2B growth and 400% AOV increase. Weโve transformed how we serve B2B customers and seen 10x growth.
Deanne Gee-Wing
eCommerce Manager, Nature's PathDrop in your email and URL to see what SparkLayer would look like on your store. Prepare to be amazed!
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Rated 4.9 out of 5 on the Shopify App Store
SparkLayer Pulse shows each of your sales reps which accounts need attention and why. When it is time to act, Sales Agent Ordering gives them the customer’s live pricing, terms, history and ordering tools, so they can move straight from opportunity to order.
SparkLayer Pulse and Sales Agent Ordering are included with every paid plan.
Join 3,500+ brands, distributors, and manufacturers of all sizes.
Easy to use, looks beautiful, and itโs reduced the opportunity for error.
SparkLayer allowed us to grow our business and offer everything we want.
SparkLayer gave us a proper wholesale experience on the store we already had โ no rebuild required.
SparkLayer transformed our website into a true wholesale experience for our customers.
The problem
Each of your sales reps may manage dozens or hundreds of B2B customers, each with different buying rhythms, products, quotes, balances and promised follow-ups. The problem is rarely a lack of information. It is knowing what matters today.
The loudest customer, newest email or most familiar relationship naturally gets attention first. Meanwhile, an important reorder, open quote or quiet account can easily be missed.
A customer orders a little later than usual, spends less, or stops buying a regular product. None of those changes looks dramatic on its own, but together they can be the first sign that an account needs attention.
Order history is in eCommerce, quotes are in email, invoices are in finance systems, notes are somewhere else and follow-ups rely on memory. Even when your sales rep wins the order, someone on your team may still have to key it into another system.
SparkLayer connects the account signal, the customer conversation and the transaction.
Start with who matters
SparkLayer Pulse gives your sales reps a working view of the accounts they manage. Instead of searching reports or scanning the full customer list, they see the customers that need attention, why they have surfaced and what the next useful action could be.
Every sales rep sees the book of business they are responsible for, not everybody else’s accounts.
Open a customer and the commercial relationship is already there: what they buy, how often they order, recent activity, quotes, invoices, tasks and anything that looks out of rhythm.
See whether the customer is on track, due to reorder, overdue or beginning to go quiet based on their own buying history. When they want to reorder, open the products and quantities they normally buy and use them as the starting point.
See every live quote, how long it has been waiting and whose turn it is to act. Invoice balances, credit and payment position sit alongside the opportunity, so your sales rep understands the account before making the call.
Keep promised calls, pricing updates, quote follow-ups and other account actions dated and visible alongside the opportunities that created them.
The point is not to give your sales reps another database to maintain. It is to remove the reconstruction they normally have to do before every customer conversation.
From opportunity to order
Most sales tools stop at telling your sales reps what happened. SparkLayer connects the signal to the customer conversation and the conversation to the order.
Northwind normally orders every 28 days. It has now been 41.
Previous orders, usual spend, products, quotes, invoices, tasks and recent activity are already together.
Call the customer, follow up the quote or agree what they need this time.
Move straight into Sales Agent Ordering and build the basket with the customer’s live pricing, discounts, payment terms, pack sizes and minimums already applied.
The order follows the same operational process as one placed by the customer themselves. No separate order-entry system and no re-keying afterwards.
Sales Agent Ordering
Open any customer account you are allowed to manage and SparkLayer loads the products, pricing, terms, addresses and order history for that customer. Build the basket together, make any permitted changes and place the order there and then.
Your sales reps do not need to remember the customer’s price list, discounts, pack sizes, payment terms or ordering rules. SparkLayer loads them automatically when they switch into the account.
Where permissions allow, your sales reps can adjust line pricing, shipping, minimums or discounts while they are with the customer. What the customer agrees is exactly what goes into the order.
Use SparkLayer on desktop, tablet or phone in the office, at a trade counter, on a customer visit or at a trade show. Start a basket in one place, continue it later and submit it when the customer is ready.
Team controls
Assign customer accounts to individual sales users so each sales rep sees the relationships they are responsible for. Managers keep customer access controlled across territories, regions and account teams.
Start the next basket from a previous order or saved list. If the customer needs to review it first, send them the prepared basket and let them confirm it from their own account.
Orders placed by your sales reps enter the same eCommerce and backend workflow as orders your customers place themselves. The sales rep is recorded against the transaction. No export, import or separate sales-order list is required.
Each sales rep only sees the customers they are responsible for. That suits regional teams, territories and any business where account access needs to stay controlled.
Every sales-assisted order records the sales rep who placed it and any notes they added. That gives you clean attribution for reporting and performance analysis in your existing systems.
Before, during and after
Not every customer conversation ends with an order. The next step might be a quote, a pricing update, a promised call, an overdue invoice discussion or a task for next week. SparkLayer keeps those actions attached to the commercial relationship rather than in a disconnected task list.
The order is not the end of the workflow. It becomes part of the context for what happens next.
Try it yourself
Enter your store address and SparkLayer will load a sales rep preview on top of your storefront. Pick a customer, see their pricing and terms, and build an order as if you were one of their account managers.
Nothing changes on your live store.
Every customer
Your B2B customers do not stay in one channel. They may order online themselves this week and call their account manager next month. SparkLayer gives both routes the same products, pricing, terms, account history and operational flow.
Your customers sign in, see their products and prices, build the basket and check out. Their orders, quotes, invoices and account activity stay together, and they can review or approve an order a sales rep has prepared for them.
SparkLayer Pulse surfaces the account, your sales rep opens the customer and moves straight into the same pricing, products, terms and ordering flow. They can build the order with the customer wherever the conversation is happening.
However the order is placed, it enters the same store and operational workflow. Your team fulfils it like any other online order, and the customer and sales rep attribution are already attached.
“I don’t know of any app that has a similar function to SparkLayer’s Sales Agent.”
Read the Apo Group story
Nothing needs to be rebuilt. Sales Agent Ordering uses the same SparkLayer customer groups, price lists and account rules as your customer-facing ordering experience. When a sales rep opens an account, they see the products, prices, terms and ordering rules for that customer.
Sales reps can:
Yes. You can preview it on your own store or book a live demo for a walkthrough based on your existing setup.
SparkLayer Pulse and Sales Agent Ordering are included with paid SparkLayer plans. The number of sales users included depends on your plan, and more can be added when needed. See our pricing page for current plan limits and pricing.
Yes. All paid SparkLayer plans include a free 14-day trial with access to Sales Agent Ordering. You can start a trial, preview SparkLayer on your store or book a demo before deciding.
If you already use SparkLayer, add your sales users and assign their accounts. They can then begin working with the same customer data and ordering experience you already have. Many existing customers can start using Sales Agent Ordering the same day.
Sales reps use the same storefront and customer accounts your B2B buyers already use, so there is no separate order-entry system to learn. Our launch team can help configure account access, walk the team through the workflow and provide training where needed. Talk to the team to arrange it.
SparkLayer connects account intelligence and order capture in the same B2B workflow. SparkLayer Pulse shows each sales rep where to focus and gives them the account context behind the opportunity. When they are ready to act, Sales Agent Ordering uses the live products, stock, pricing and terms from your existing storefront and sends the finished order into the same operational flow as your other online orders.
Yes. You can assign customer accounts to individual sales users so each sales rep only sees the accounts they are responsible for. This is useful for territory-based and regional sales teams.
Yes. Sales-assisted orders record the sales rep who placed them along with relevant notes and tracking data. You can use that attribution in your existing order-management, BI or reporting workflows to understand sales rep activity and sales performance.
4.9 on the Shopify App Store Trusted by 3,500+ brands, distributors, and manufacturers
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