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Book a live demo with a B2B expert.

See how SparkLayer fits your setup and what it would take to launch your new B2B store, fast.

  • Get a tailored walkthrough based on your business
  • Learn how it works with your existing systems
  • Get a plan for rollout and adoption
  • Live with Q&A with a B2B eCommerce expert

Let's begin your B2B transformation.

Drop in your email and URL to see what SparkLayer would look like on your store. Prepare to be amazed!

Alex Weston

We'll get back to you within 1 hour to arrange a good time to speak. Alex Weston, Sales Team

Not quite ready for a chat? Try our interactive demo instead.
You can also email us at hello@sparklayer.io.
Rated 4.9 out of 5 on the Shopify App Store
Magento B2B & wholesale

Simplify your B2B. Scale faster.

Make it easy for wholesale customers and your sales team to place and manage orders on your Magento store. SparkLayer adds simple B2B features, saves time with automation, and helps you grow more efficiently.

Join 3,500+ brands, distributors, and manufacturers of all sizes.

SparkLayer & Magento Whether you sell exclusively B2B or operate both wholesale and retail, SparkLayer adds a feature-rich B2B ordering experience to your Magento store - Community Edition and Commerce Cloud alike.

The SparkLayer Frontend is a ready-made, B2B-optimised experience on the store you already run. Fully branded, live in hours, and nothing to rebuild - it works with Shopify, Wix and BigCommerce.

  • Maintain your existing Magento theme and design.
  • Manage both B2B and retail operations from the same store.
  • Fast setup—SparkLayer's team can assist you directly.
  • Fully customisable to match your branding.
  • Minimal ongoing maintenance needed.
  • Equip your sales team with sales agent ordering

See how installation works

One place for your B2B data: price lists, customer groups, payment methods and ordering rules, set once. Use the built-in price engine, one of our ready-made integrations for your ERP or CRM, or build your own on the SparkLayer API.

  • Rapidly create B2B pricing and customer rules
  • Pricing automations, e.g. 50% off retail prices
  • Discounts, pack sizing and quantity pricing
  • Connect Brightpearl, Patchworks, Katana, Unleashed, Cin7, Linnworks and more
  • Invite your team, with a test environment to try it in

Look inside the dashboard

The third surface is for your sales team. Reps sign in to the same storefront as any account they look after - live customer-specific pricing, quoting and B2B payment methods included - and every order lands back in your platform, tagged with the rep who placed it.

  • Order on behalf of any customer account
  • Edit prices, shipping and minimums inside the order
  • Submit on B2B payment methods, including net terms
  • Works at the desk, on the road and at trade shows
  • Every order tagged with the rep who placed it

Explore sales agent ordering

yourstore.com - B2B ordering
My Cart My Account EC
Harbour House Espresso 1kgSKU: HH-250-1K · 1KG / WHOLE BEANIn stock 100+24+ $196.32$8.18 per unitRRP: $11.90
Ethiopia Yirgacheffe 1kgSKU: ET-1KG · 1KG / GROUNDIn stock 100+12+Qty rules apply $108.60$9.05 per unitRRP: $13.50
View discount or enter code1 Discount Applied
Sub‑total (2 lines, 36 items)$447.60$304.92
Checkout
Ship toUnit 4, Bailey Trade ParkThursday delivery
TermsNet 30 · on account$1,240 credit remaining
PO numberGH‑44192
Goods$304.92
Delivery$12.50
VAT · 20%$63.48
Total$380.90
Place order
Order placed #NW‑4821 · The Grind House · $380.90 Synced to your store · confirmation sent
app.sparklayer.io - Customer groups
Customer groupsCreate customer group
Base customer group
Applies to every B2B customer. Every group below inherits these unless you override them.
b2bBase - USInvoiceOn account
GroupTagPrice listTermsMin order
Base - Europeb2b-base-euEUR · Base EUInvoice€500.00
Base - UKb2b-base-ukGBP · Base UKInvoiceinherits
↳ UK VIPb2b-uk-vipinheritsinheritsinherits
Base - Canadab2b-base-caCAD · Base CAUpfront$100.00
↳ Distributorsb2b-distributorUSD · DistributorNet 60inherits
Tier 1b2b-tier-1USD · Tier 1Net 30$250.00
Set once here - every account in the group orders on these rules.
Ordering for Caffè del PortoAGENT PRICING
Harbour House Espresso 1kgSKU HH-250-1K · 24 units
List $8.90 $8.18
8% agreedCarriage waivedMin qty overridden
Order total · Net 30$250.62

Your buyers place their own orders. They order whenever suits them, at their own prices, on the store you already run - and your team's time goes back into growing accounts.

Explore more

Their own prices, their own terms.

Every account signs in to its own price list, payment terms and pack rules - trade pricing private, MSRP public.

SparkLayer StoreExample Customer
Organic Cotton TeeSL‑TEE‑01 · one product Three accounts, three deals
PublicNot signed in
RRP$24.99
Sign in for trade pricing
  • Trade price hidden
  • No ordering
BronzeHarbour Trading
Their price$15.90$24.99
  • Net 14 · on account
  • Packs of 6
  • No volume break
Add to Cart
GoldCaffè del Porto
Their price$12.50$24.99
  • Net 30 · on account
  • Packs of 12
  • Save 35% at 12+
Add to Cart
Same product · same store · set once in your price lists
Explore more

Order in clicks, reorder in one.

Buyers browse their own catalog, build baskets fast, and repeat their usual order in a single tap - 24/7.

My Cart My Account EC
Harbour House Espresso 1kgSKU: HH-250-1K In stock 100+ 24+ $196.32$8.18 per unitRRP: $11.90
Ethiopia Yirgacheffe 1kgSKU: ET-1KG In stock 100+ 12+Qty rules apply $108.60$9.05 per unitRRP: $13.50
View discount or enter code1 Discount Applied
Sub‑total (2 lines, 36 items)$447.60$304.92
Checkout
Ship toUnit 4, Bailey Trade ParkThursday delivery
TermsNet 30 · on account$1,240 credit remaining
PO numberGH‑44192
Harbour House Espresso 1kg24 × $8.18$196.32
Ethiopia Yirgacheffe 1kg12 × $9.05$108.60
Goods$304.92
Delivery$12.50
VAT · 20%$63.48
Total$380.90
Place order
Order placed #NW‑4821 · The Grind House · $380.90 Confirmation emailed · logged against the account
Explore more

Quotes that convert.

Quote requests, draft orders and approvals move from request to payment inside the store - not across an email thread.

CheckoutClose & edit cart
My Cart 2Shipping 3Review & Pay 4Complete
Signed in as Caffè del Porto - acting on their behalf
This order will be submitted as a quote
15/08/2026
Please enter your PO number here
120 Deansgate, Manchester, M3 2FW
Continue
My Cart Shipping Review & Pay 4Complete
Quote submitted #QT‑2214 · Caffè del Porto
4 lines · 48 items$1,284.00
Awaiting your approvalPending
They’ll get an email the moment you price it
Explore more

Sales agents, ordering anywhere.

Reps order on behalf of their accounts at a desk, the counter or on the road - each seeing only their own book.

JM Jo MercerSales agent · their own book Signed in
To work6accounts today
In play$1,540likely orders
Commission$48264% to target
Ordering on behalf of Riverside RoasterySwitch
Open orders1
RRRiverside Roastery3 lines · saved at the counter$412Resume
Who to work6
BHBeacon Hill DeliEvery 21 days - 3 days overdue~$310Start
TBThe Brew RoomQuiet 38 days - usually weekly~$185Start
Sees 12 of your 74 accounts - nobody else’sEvery order logged to the account

Keep the systems you already use. SparkLayer connects to your website, ERP, CRM and accounting.

Shopify BigCommerce Wix WooCommerce Magento Xero QuickBooks Online Brightpearl Linnworks Cin7 Core Unleashed Katana Patchworks Versori Zynk Synder Sufio Shiptheory Conjura

Your B2B data

SparkLayer connects to your wholesale data - customer-specific price lists, payment terms, pack sizes and ordering rules.

SparkLayer

Stores it, keeps it in sync with your eCommerce website, and passes every order through to the systems downstream.

Your store

Ready-made frontend widgets replace the B2B parts of your wholesale site - nothing to rebuild, nothing to maintain.

The SparkLayer API

Extend the power of SparkLayer with custom integrations.

The SparkLayer API and Frontend SDK open up the whole platform. Push B2B price lists, customers and orders straight from your ERP or iPaaS, and shape the storefront buying experience right down to the component.

Not on a supported platform? SparkLayer Ignite, our B2B Commerce Framework, brings SparkLayer to any website or platform.

  • Push price lists, customers and orders from your ERP or iPaaS
  • A REST API that applies your B2B rules, not just raw data - the price a machine gets back is the price that customer would have seen
  • A Frontend SDK to reshape the buying experience, component by component
  • Reference documentation for every endpoint, module by module

Connect any system with

SparkLayer Ignite
Explore the SparkLayer API

Start taking B2B orders on Magento today!

SparkLayer’s Magento integration is designed for simplicity. From setting up price lists to onboarding wholesale customers, we make it easy to start processing B2B orders quickly. Need a hand? Our expert support team is ready to help.

  • Technical setup assistance available
  • Customise styling to fit your brand
  • Access expert tips and documentation
  • Ongoing expert support whenever needed
app.sparklayer.io - Northwind Coffee Roasters
Dashboard
Overview
CRM4
Activity
Trade
Orders
Quotes
Receivables
Products
Markets
Customers
Buyers
Pricing
Sales agents
Reorder radar
Retention
Compare
Benchmark
Adoption
Orders
374 +9.0%
103% of target
GMV
$75k −8.3%
89% of target
Active buyers
31 +15%
88% of target
Avg order value
$217 −9.1%
90% of target
Orders & GMV over time
Orders & GMVAvg order valueActive buyers
806040200
$15k$12k$9.0k$6.0k$3.0k
Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26
Orders GMV
Top customers by spend · 1 Feb – 13 Aug 26
1RRRiverside Roastery$8,412 · 19 orders
2GHThe Grind House$6,980 · 14 orders
3MCMeadowlark Café$5,204 · 22 orders
Top products by revenue · 1 Feb – 13 Aug 26
1Harbour House Espresso 1kg$9,140 · 412 units
2Ethiopia Yirgacheffe 1kg$6,318 · 268 units
3Northwind Signature 3kg$4,880 · 96 units

Questions & Answers.

Features
How do I learn more about the SparkLayer features?

You can learn all about the full feature-set of SparkLayer in our SparkLayer Docs.

Does SparkLayer process payments?

No, SparkLayer does not handle payment processing and instead simply uses the payment methods set up within your eCommerce platform, e.g. Shopify. It's possible to set up both offline payment methods for your B2B customers (e.g. Pay on Account or Pay by Invoice) as well having them pay online via card. For more details, see our guide.

Do I need to have an ERP, PIM, CRM or iPaaS integration to use SparkLayer?

No. With our powerful import tools, you can configure pricing and customer rules all through the SparkLayer Dashboard without the need to have a backend system in place.

If you are looking to use a backend system, SparkLayer works by connecting directly to your central data sources to retrieve your B2B data. If you're using an iPaaS solution (integration platform as a service), SparkLayer can connect directly to this instead, negating the need to connect to an ERP directly.

If you have the technical expertise, the SparkLayer API lets you connect to any system and we also have a range of 'ready-made' integrations. You can find our full list of integrations here.

I have an ERP integration already, will SparkLayer work with it?

The short answer, it depends! If your online store is already connected to your ERP system, there's a good chance that no further integration work is required to connect SparkLayer. When orders are placed via SparkLayer, they'll simply be created like any other which your ERP system can then subsequently import. The same also applies to product stock data, SparkLayer will use stock levels already available on your eCommerce store. If you're looking for a more in-depth integration, such as synchronising B2B pricing, this would require an integration and you can learn more here.

Can I create custom price lists within SparkLayer?

Yes. Within the SparkLayer Dashboard, you can manually create price lists and upload pricing data for each one you create. You can learn more here

Can I automate B2B pricing, e.g. a discount off my store's retail prices?

Yes. SparkLayer's powerful pricing engine lets you create automated rules for your B2B price lists. For example, if you're using Shopify, you can easily set up a B2B price list that applies 20% off your Shopify prices. You can learn more here

Can I set up discounts and coupons with SparkLayer?

Yes. SparkLayer has a built in "Discount Engine" that allows you to setup discounts that can work alongside your B2B pricing rules. You can set up discounts such as:

  • Order-level discounts: eg, spend $1,000 and get 10% off, spend $2,000 and get 15% off
  • Percentage and fixed discounts: eg, 20% off an order total, $100 off an order total
  • Free product: eg, spend $1,000 and get free product ABC
  • Coupon codes: eg, enter code NEWCUSTOMER and get 5% off
  • Scheduled discounts: eg, start discount today and end it on a specific date and time
  • Customer-specific discounts: eg, only allow customer group 'b2b-vip' qualify for the discount


And much more! You can see a full overview of what's possible in our help guide here.

How do I see what features are coming to SparkLayer?

You can see what's planned for SparkLayer in our quarterly roadmap. You can also see our latest feature updates in our What's New page!

General
What can I do with SparkLayer?

SparkLayer gives you an easy way to enable B2B (wholesale) on your existing website. You don't need to create a new store or spend time and money trying to customise your B2B experience. SparkLayer does all this for you and, once you're set up, you'll be able to:

  • Enable custom pricing for your B2B customers
  • Give your B2B customers a self-service ordering experience
  • Accept B2B payments, such as "net payments" and "payment on account"
  • Allow your sales team (sales reps) to place orders on behalf of B2B customers
  • Configure more advanced pricing rules, such as pack sizing and quantity price price-breaks
  • Enable rapid re-ordering, making it easy for your customers to repeat order
  • Allow your B2B customers to save shopping lists
  • Configure pre-ordering and back-ordering rules
  • Allow your B2B customers to create company teams

And so much more! SparkLayer has over 100 B2B features right out of the box. Plus our team can get everything set up for you with our free onboarding service.

Do you offer a free trial?

Yes, we offer a 14-day trial period to test the features of SparkLayer. The free trial starts when you've installed SparkLayer on your eCommerce platform (e.g. Shopify). If you need your trial extended, please contact us.

Do you have a demo store to test SparkLayer?

Yes! We've a variety of demo stores where you can test the feature-set of SparkLayer. Learn more

How do I sign up to SparkLayer?

To get started, you can sign up for a free 14-day trial here. Alternatively, you can book a demo and we can run through how SparkLayer works.

Which eCommerce platforms and systems does SparkLayer integrate with?

SparkLayer works out of the box with Shopify, Wix, and BigCommerce and can be set up in a matter of hours.

If you're not using these platforms already, it's also possible to integrate with ANY website using SparkLayer Ignite, our B2B Commerce Framework.

Can I use SparkLayer with a custom eCommerce platform?

Yes! It's also possible to integrate SparkLayer with ANY website using SparkLayer Ignite, our B2B Commerce Framework.

How does SparkLayer compare to other B2B solutions?

There are many B2B solutions on the market and each offer a variety of benefits that may suit specific use-cases or customer types. Beyond functionality and features, there is one major benefit of SparkLayer that makes it compelling - you get to use your existing website and SparkLayer simply 'layers' on top (hence the name, SparkLayer!). Many other solutions are built as 'web portals' meaning customers have to use an entirely separate website. Whilst this may be useful, if you already have an existing website (e.g. for your DTC retail customers) or you use an eCommerce platform you're already familiar with, you'll need to manage multiple systems and tools which can add operational complexity.

We'd be happy to discuss this in more detail!

What support do you have and where are you based?

Our head office is in the beautiful English city of Bath, and our team works from around the world. You can learn more about our story here! Our support operates with 24/7 coverage, so wherever you trade from, there's someone to help.

For customers subscribed to our Enterprise plan, you'll get access to our 24/7 Support SLA and you can learn more here.

Shopify now offers B2B on all plans - why do I need SparkLayer?

Shopify's announcement is good news for brands just starting out with very basic B2B. 3 catalogs, net terms, and company accounts are now accessible on every plan. Merchants who just need to get started with B2B no longer have to pay for Plus to do it.

But there's a gap between B2B being accessible and B2B being properly solved.

Shopify's native B2B doesn't have a quoting engine, on any plan. It doesn't have a Sales Rep Portal your team can use day-to-day (the admin backend isn't designed for salespeople). It doesn't have an AI cart that lets buyers email or upload orders. Its accounting integrations are built for DTC, not for the customer-assigned B2B order flows your finance team needs. And the staff account limits on standard plans make rep ordering impractical for any team larger than a handful of people.

SparkLayer is built for brands who have outgrown the basics, or who know from the start that they need more than Shopify's free tier will give them. Every feature we build, every person on our support team, every release on our roadmap is focused on one thing: making real wholesale operations work properly.

If Shopify's native B2B covers what you need right now, SparkLayer's free plan gives you everything Shopify B2B includes - so there's nothing to lose by starting with it. And when you're ready to grow, upgrading unlocks the features growing wholesale operations actually depend on.

What makes SparkLayer different from other B2B apps?

A few things that are genuinely hard to replicate.

The Sales Rep Portal is a full storefront interface - not an admin backend - that lets your reps toggle between customer accounts, build carts, access purchase history, and complete orders on behalf of buyers. No other B2B app on Shopify has built this properly.

The quoting engine is native - buyers request quotes, reps adjust pricing and communicate through a built-in messenger, confirmed quotes convert directly to orders. No email chains, no third-party tool, nothing that lives outside the platform.

The AI Intelligent Cart means buyers who prefer to work by email or spreadsheet don't have to change how they order. They forward a purchase order or attach a file - SparkLayer reads it and builds the cart. No manual re-keying.

And then there's the team. Every person on our support team works exclusively with B2B merchants. Every feature decision is evaluated through one lens: does this make wholesale operations better? Most platforms start DTC and add B2B later. SparkLayer was built to be B2B-first.

Pricing
How much does SparkLayer cost?

Please refer to our pricing for more details.

How does pricing work for the Enterprise plan?

As with the Starter, Growth, and Pro plans, we charge a fixed monthly fee that's based on a number of considerations:

  • Projected sales volumes
  • Required number of sales agents
  • Complexity of backend systems (e.g. ERP or WMS system)
  • Complexity of storefront implementation
  • Extent of ongoing support required

The Enterprise plan also comes with a full end-to-end onboarding process overseen by our expert team. This process includes scoping your requirements, installation and configuration on your storefront, assisting in data migration, connecting your backend systems, and launching SparkLayer.

For Enterprise customers, we're also able to offer an annual plan at a discounted rate.

What counts as a B2B order?

We only count orders that are placed via SparkLayer towards your monthly total, i.e. B2B orders. If you're using SparkLayer on a Shopify store that also accepts retail orders (i.e. B2C), those orders will not count towards the monthly total.

How do I sign up and install SparkLayer?

To get started, you can sign up for a free 14-day trial here. Alternatively, you can Book a Demo and we can run through how SparkLayer works.

Once you've installed this on your Shopify store, our Onboarding Process then guides you through all the steps to get SparkLayer up and running: from setting up B2B price lists and customer groups, to installing special code snippets within your Shopify storefront theme. You can even use our ready-made Shopify B2B theme and get up and running in less than 5 minutes!

If you have more bespoke requirements and the Enterprise plan sounds more suitable, our team will walk you through the onboarding process.

Are there contracts or commitments?

For the Starter, Growth, and Pro plans there are no contracts and you can cancel your account at any time from within the SparkLayer Dashboard. For the Enterprise plan, we typically establish a longer agreement term based on your requirements and this can discussed in more detail with our team.

What happens if I go over the order limits?

For the Starter, Growth, and Pro plans, there are limits on the maximum number of orders that can be placed via SparkLayer. SparkLayer treats each individual order on your eCommerce platform (e.g. Shopify) as an order, and even if you subsequently cancel or refund it, it will still contribute towards the total.

If you do exceed the monthly limit, SparkLayer will still continue to function as normal however our team will contact you to discuss whether or not you'd be better suited to an alternative monthly plan.

Are there transaction fees for manual B2B payment methods?

No. Manual payment methods (such as "Payment on Invoice" or "Request a Quote") are processed as manual payment methods within Shopify and are not subject to their standard transaction fees. If your B2B customers do choose to pay online (i.e. via card payment), those will be subject to your existing Shopify transaction fees.

Do I get charged in US Dollars?

Due to SparkLayer tightly integrating with platforms that charge in US Dollars, such Shopify and Shopify Plus, you'll be billed in the same currency to make reconcilation more straightforward.

How do you charge me each month?

The SparkLayer charges can be found within the billing section of the SparkLayer Dashboard and you'll get a full breakdown of how your charges are calculated. For Shopify stores, you'll automatically be billed via Shopify each month via their own billing system.

Do you have pricing plans for high-volume, low-value ordering?

Yes. We're happy to discuss special pricing if your B2B operation processes a high-volume of low-value orders. Please contact us for more information.

Setup & Installation
Can you set up SparkLayer for me?

Yes! Once you sign up, you'll see an option to request our team to install SparkLayer for you. Typically we can do this within 1-2 working days. Learn more about setting up SparkLayer.

How do I enable SparkLayer on my store?

For Shopify, Wix, or BigCommerce, you'll simply need to install our official Shopify, Wix or BigCommerce app and go through our simple onboarding process.

When your SparkLayer account is created, our online onboarding process guides you through all the elements of installing SparkLayer on your store and we're here to help if you require assistance.

You can also learn more about how onboarding works

How long does SparkLayer take to set up?

If you're using our built-in tools to manage your pricing and customers, it's possible to set up SparkLayer in a matter of hours (or less!). Our team is on-hand to guide you through the set up process and can even help set up on your Shopify store for you.

For most extensive integrations - typically merchants using our Enterprise plan that require backend connections - set up times vary and we'll work closely with you to create a full project plan.

Can I run my B2C store alongside my B2B store?

Yes! It's possible to install SparkLayer onto your existing B2C store (i.e. retail), meaning you can run both B2C and B2B on the same store. We call this a 'hybrid setup' and we've a guide here that explains how works.

When your B2B customers sign in, they simply see the special SparkLayer frontend widgets that allow them to see their prices and place orders.

Sometimes it can be better to separate out your B2B store onto a secondary Shopify store and we've detailed some of the common reasons.

Can I use SparkLayer on a custom platform?

Yes, providing you're able to integrate your platform with an external API. Learn more about the SparkLayer API

Do I manage my online product catalog within SparkLayer?

No, the product catalog and category management is done through your existing eCommerce platform. SparkLayer simply 'overlays' your existing product catalog with the B2B-specific data such as product pricing and pack sizes. It does this by associating data to the specific product SKU behind-the-scenes and then showing the appropriate content to the customer.

Can I customise how the SparkLayer Frontend looks?

Yes, you're able to change styling such as fonts, colours (e.g. of buttons) and spacing easily via CSS to match your current eCommerce store and typically you can get SparkLayer to fit seamlessly with your website look and feel. You can learn more in our guide and watch our video to see some live examples!

Will SparkLayer slow my website down?

No. For performance, the SparkLayer Frontend only loads when a valid B2B customer successfully logs into a website; for your standard (B2C) customers, no code is loaded at all. When a B2B customer logs in, all loading of the interfaces is asynchronous which means a negligible impact on page load times and performance even though SparkLayer is a hosted third-party solution. The result is the end customer will have a rapid experience browsing products and placing orders.

Do I need to hire a developer to integrate the SparkLayer?

No! SparkLayer is really simple to install and we have full step-by-step instructions once you sign up. If you have access to your Shopify storefront theme, it's possible for anyone to do. If you like, we can even install for you if you require any assistance.

Does SparkLayer work across different devices?

Yes, SparkLayer is fully compatible with mobile, tablet, and desktop devices.

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