Can FMCG brands go live without a developer or lengthy setup?

Yes. SparkLayer layers onto your existing store with no rebuild required. Most FMCG brands are live within a day, supported by SparkLayer's dedicated B2B team throughout the setup process.

Do FMCG brands need to upgrade their plan to use SparkLayer?

No. SparkLayer works across all major eCommerce platforms including Shopify, BigCommerce, Wix, WooCommerce, and Magento with no plan upgrade required on any of them. FMCG brands can add a complete B2B wholesale channel to the store they already run without switching platforms or paying for a higher tier.

How do FMCG brands manage trade promotions through B2B eCommerce?

SparkLayer applies time-based and account-specific pricing automatically at login, so promotional rates reach the right trade buyers the moment a promotion goes live. There is no manual update required and no risk of a buyer seeing an outdated price. See the full range of SparkLayer integrations that keep pricing in sync across systems.

Can FMCG brands run B2B eCommerce and DTC from the same store?

Yes. SparkLayer layers onto your store without changing the consumer-facing experience. Trade buyers log in and see their own pricing, catalog, and checkout. Retail customers see nothing different. Both channels run from one backend without duplicating effort or risking trade pricing reaching the wrong audience.

How does B2B FMCG eCommerce support field sales reps?

SparkLayer's Sales Agent Portal lets reps log into the storefront as a specific trade account, access that buyer's pricing, and complete an order on their behalf in real time. Deals closed verbally in a store visit or at a trade event are actioned immediately rather than handed over and re-keyed later.

What happens to orders already in progress during setup?

SparkLayer layers onto your existing store without disrupting anything already running. Orders in progress through your current setup continue as normal during configuration. Your store stays live and your existing checkout is untouched until you are ready to go live with the B2B portal.

B2B eCommerce for FMCG Brands

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See how SparkLayer fits your setup and what it would take to launch your new B2B store, fast.

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Learn how it works with your existing systems

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Live with Q&A with a B2B eCommerce expert

900% B2B growth and 75% less admin. SparkLayer allowed us to grow our business and offer everything we want.

Mike Bires

Founder and CEO, Nutrition Faktory

24-hour set-up and 140% time savings. We thought we’d be able to go live in a week, but it was all done in a day.

Will Green

Director of Sales, Paleo Ridge

10x B2B growth and 400% AOV increase. We’ve transformed how we serve B2B customers and seen 10x growth.

Deanne Gee-Wing

eCommerce Manager, Nature's Path

B2B eCommerce built for high-volume wholesale.

In FMCG, buying decisions happen fast. SparkLayer adds a complete B2B wholesale layer to your store so trade buyers can order immediately, sales reps can close deals faster, and operations teams can spend less time processing orders manually.

Trusted by Nature's Path, Teapigs, Rave Coffee and 3,500+ brands

AI Intelligent Cart for purchase and email orders

Many FMCG stockists still send orders the way they always have: a WhatsApp photo, a scanned order sheet, or an Excel file forwarded by email. SparkLayer's AI Intelligent Cart reads the file and builds the cart automatically. Your buyers do not need to change how they order, and your team does not need to re-key the data.

The outcome: Photos, PDFs, and spreadsheets become live carts, without a line re-typed.

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Promotions reach buyers instantly

SparkLayer applies account-specific price lists automatically at login. Time-sensitive promotions, volume deals, and trade-specific rates update across every affected buyer group without manual intervention. The window between a promotion going live and a buyer acting on it closes to seconds, not days.

The outcome: Promotions hit the right buyers the moment they go live, with zero manual work.

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One-tap reordering for stockists

Trade buyers log into a self-serve portal and reorder from their account history in one step. Saved order templates, shopping lists, and quick-add by product mean high-frequency accounts never have to rebuild the same cart twice.

The outcome: The easier you make reordering, the harder it is for a competitor to take the account.

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Fully separate B2B and DTC in one store

SparkLayer layers onto your store without touching your consumer-facing setup. Trade buyers see a completely different experience, while your retail customers see nothing different. Both channels run from one backend with no risk of trade pricing leaking where it should not.

The outcome: One store, two channels, no risk of the wrong price reaching the wrong buyer.

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Reps complete orders in real time

Your reps log into your actual storefront and act as the buyer. They toggle between trade accounts, see account-specific pricing, build the cart, and place the order while the conversation is still live. No handover, no re-keying, no delay between the deal and the order being in the system.

The outcome: Deals are in the system before the rep leaves the room.

Learn more

SparkLayer for coffee brands.

FMCG covers a very broad spectrum of brands, so we thought it would be helpful to call out a segment we are seeing a lot of growth in. Roasters, specialty coffee brands, and equipment suppliers across the UK, Europe, and beyond use SparkLayer to manage trade accounts, run rep ordering, and handle high-frequency reorders without manual admin.

Rave Coffee went live fast with all the tools they needed out of the box. Vote Coffee simplified per-account ordering for personalised house blends, and Espresso Gear saw a 33% increase in average order value after switching. Whether you roast, distribute, or supply the equipment, SparkLayer gives coffee brands a wholesale channel that scales with the pace of the industry.

Book a live demo with a B2B expert.

Let's begin your B2B transformation.

Everything an FMCG brand needs to grow wholesale.

AI Intelligent Cart for purchase and email orders

Promotions reach buyers instantly

One-tap reordering for stockists

Fully separate B2B and DTC in one store

Reps complete orders in real time

A complete B2B channel, layered onto your store.

Install the app

Configure your B2B rules

Invite your trade accounts

Watch orders come in

Small enough to start with. Deep enough that you won’t outgrow it. 3,500 brands, distributors and manufacturers run wholesale on SparkLayer.

Adding B2B automation to a world leading haircare brand

"Everyone at Living Proof has said that SparkLayer is easy to use and looks beautiful, and they love having all this information at their fingertips. It was very time-consuming having to manually do things before, and it’s reduced the opportunity for error as there is less manual input needed."

30% increase in B2B average order value since going live

How Asmodee UK modernised their B2B eCommerce strategy

"Implementing SparkLayer meant we were able to prove the value of taking B2B online quickly to our internal stakeholders. It also meant that we have rapidly been able to provide a differentiated and improved customer experience for our customers."

The summit of success with multi-country, multi-store B2B sales

"We've been using SparkLayer for years now. SparkLayer's customer service team responds quickly to requests. We're always pushing for new features, and the responsiveness and roadmap have been impressive"

Nature's Path 10x B2B growth and a 400% AOV surge

"Since we started using SparkLayer, we’ve transformed how we serve B2B customers. We’ve seen 10x growth since launch by simply removing friction. Businesses that already loved our products finally had a clear, customised and direct way to order in bulk."

From manual tasks to real-time control - a true success story

"It's absolutely super fast - you change something and it translates immediately to the website; I don’t have to wait for a sync or anything. And the support is top-notch, another level - somebody in the Support team replies super fast whenever I need urgent help."

Driving efficiency and building a scalable B2B future

"SparkLayer has provided a solid foundation for growing our B2B channel with the added benefits of a cost-effective solution and an evolving B2B platform that will scale with nkuku's B2B growth plan."

How SparkLayer fuelled Rave Coffee's B2B success

"We went with SparkLayer because we wanted something that worked - and worked fast. We didn't want to invest a ton of hours in development… That's why it was the best solution. I knew that SparkLayer would be set up quickly and had all the tools there already."

900% B2B growth and 75% less admin for Nutrition Faktory

"SparkLayer allowed us to grow our business - to offer everything we wanted to but couldn’t before. The trifecta that primarily led us to try SparkLayer was working off cost instead of retail pricing, the ease of setting different price levels, and the simplicity of different payment terms."

50% reduction in manual tasks and elimination of customer complaints

"The onboarding team did everything for me, like putting in the B2B page and setting up the basics, so that I could just go in and add the price list. It was pretty simple and worked right out of the gate. We were live in 2 days, and there was no downtime."

24-hour setup plus 140% weekly time savings - Paleo Ridge’s B2B upgrade

"We went through many iterations of websites - we had to put in a lot of customisation to be able to offer our B2B customers what we wanted to offer. We need to be futureproofing ourselves, and there’s peace of mind in working with SparkLayer as we know they also prioritise this."

Bringing B2B self-service to a rapidly growing brand

"I genuinely can't believe how good this solution is, offering brands an easy way to service their B2B customers without having to build anything new."

From cafés to clicks - a seamless shift to B2B online ordering

Self-serve, scalable, and seamless B2B.

Horti House’s journey to scalable success.

Ashtabula’s 40-hour weekly savings with SparkLayer

"The support desk has been really responsive, and that's really refreshing - a real credit to SparkLayer. We certainly feel like if we have a problem, we can ask a question and we can get an answer. We really appreciate the human touch that we've had with SparkLayer."

Building a scalable B2B channel for Schneider Electric

Reducing manual tasks by 50% and winning back customers

"There are a lot of people who we didn't originally plan to migrate as customers because they hadn't ordered since 2022 that suddenly came out of the woodwork when we said we had a new platform… I think it rejuvenated our B2B from the old very technical boring system to a more beautiful system."

Consolidating and automating DTC & B2B operations

Driving 139% revenue growth in just 12 months

4x faster processes and 75% less manual work

From manual wholesale orders to 73% AOV growth

Saving hours per week - Twillory's tale of wholesale success

Brewing up B2B success with SparkLayer and Shopify

"From five star hotels to independent coffee shops, Bewleys serve over 600 million cups of tea and coffee worldwide every year. SparkLayer has enabled us to rapidly grow their B2B channel and empower our sales teams."

Prioritising customer experience, self-sufficiency, and ROI

"I don't know of any app that has a similar function to SparkLayer's Sales Agent. We use the Sales Agent function in the team for customers who don't want to order via the online shop but by phone or email - it helps us with the centralised documentation of processes."

Accelerating performance and adapting with automation

"We don't have to waste time being developers rather than distributors. Using the Sales Agent feature, I get better results from the team - and they have a nicer time using it… SparkLayer has made what we wanted possible; it's rare to be working with a company that actually cares. "

From 0 to 40 customers in one day - Firepot’s 3-hour set-up

Riding the wave of growth for B2B expansion

"We looked at a range of other platforms and tested other software suites but they just weren't really doing it for us; there was always something that came up short. Then we tested SparkLayer - it was really intuitive and simple and going in the right direction."

Cutting B2B ordering time in half for luxury bathroom business

"Adding SparkLayer is certainly a massive timesaver, without a doubt. They're always willing to listen to our feedback and put our ideas on their future roadmap. For me, that's partnership. True partnership"

Delivering an automated B2B customer experience

"SparkLayer has allowed us to streamline our B2B business by simplifying our ordering process. Based on extensive research and testing, it by far exceeds all other options on the market. We couldn’t be happier to have partnered with the team at SparkLayer."

Scaling for B2B success and simplifying complexity

"SparkLayer has provided a well-thought-out and efficient solution for our complex business. SparkLayer's team has been great to work with - the customer service from set-up to post-launch has been great and they are always able to answer our questions."

Automating operations and reaching new B2B customers

"The SparkLayer platform provides a turnkey Shopify solution, granting the merchant an array of wholesale/bulk order functionality not available through the standard Shopify B2B channel. SparkLayer provided 10-star support throughout the entire process. HIGHLY recommend"

Reducing B2B order processing times by over 50%

"TakeAware required a solution that could automate many manual processes, enabling us to concentrate on growing our business. As a result, we have experienced multiple time savings. The number of repeat orders has significantly increased, resulting in an enhanced overall brand experience. "

Tripling online B2B customers and automating operations

"With SparkLayer, we were able to implement and build our new B2B store, train our sales reps, and deploy our new solution within 6 months. Within just two months of deployment, we have tripled the number of B2B customers using it"

Reducing ongoing B2B website maintenance costs by over 50%

"We recently switched from WooCommerce and WordPress to SparkLayer and Shopify for our B2B ecommerce needs, and the results have been nothing short of remarkable. SparkLayer has proven to be a game-changer for our B2B eCommerce needs."

How sales agents functionalty helped speed up B2B sales

"Sales Agent Ordering has been an incredible feature in showcasing this system to our customers, while also prompting an order during a sales call visit. Customers have enjoyed the ease of use, navigation, and experience of using our new online wholesale store!"

Pioneering a new approach to B2B healthcare ordering

"The ease of implementation and intuitive use of SparkLayer has been remarkable. We've seen tangible benefits in sales growth, order efficiency, and overall customer satisfaction. SparkLayer has not only met but exceeded our expectations, proving to be an invaluable partner."

Self-sufficient, scalable, and streamlined

"Everything checked the boxes that we needed! We’ve been using the Sales Agent feature since day one. It’s so much easier for our Sales Reps to place orders for their customers, and the shopping lists are great. We were just lucky that we came upon SparkLayer!"

From manual to magical: transforming the B2B process