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See how SparkLayer fits your setup and what it would take to launch your new B2B store, fast.

  • Get a tailored walkthrough based on your business
  • Learn how it works with your existing systems
  • Get a plan for rollout and adoption
  • Live with Q&A with a B2B eCommerce expert

Let's begin your B2B transformation.

Drop in your email and URL to see what SparkLayer would look like on your store. Prepare to be amazed!

Alex Weston

We'll get back to you within 1 hour to arrange a good time to speak. Alex Weston, Sales Team

Not quite ready for a chat? Try our interactive demo instead.
You can also email us at hello@sparklayer.io.
Rated 4.9 out of 5 on the Shopify App Store
SparkLayer vs JOOR

An alternative to JOOR.

Looking for a smarter alternative to the JOOR wholesale platform? SparkLayer lets you run your B2B and DTC operations all in one place - without the complexity of managing a standalone system like JOOR.

See SparkLayer running on your store. Like magic.

Or try one:

Join 3,500+ brands, distributors, and manufacturers of all sizes.

All comparisons

Looking for a JOOR alternative?

Discover why global retailers (not just fashion brands) chose SparkLayer over JOOR.

One seamless B2B and DTC site.

JOOR runs as a separate, standalone wholesale platform—which means managing two systems, two logins, and lots of manual work to keep everything in sync. SparkLayer layers directly onto your existing eCommerce store (like Shopify), so you can manage your entire DTC and B2B experience from one place.

Transparent pricing.

JOOR’s pricing isn’t publicly available, but be sure to ask them about transaction fees, user licenses and additional fees for integrations. In contrast, SparkLayer offers a free plan, with paid plans from just $49/month, no transaction fees, unlimited user accounts included, and all the B2B features you need to sell wholesale - built in as standard.

You own the customer relationship.

With SparkLayer, you sell B2B products directly through your own store—giving you full ownership of your customer relationships In contrast, JOOR’s marketplace model lists you alongside other brands, but JOOR owns that relationship with the customer, not you. Many brands find that traffic and sales through the marketplace fall short compared to running their own store. SparkLayer helps you stay in control—and build stronger, long-term connections with your customers

If you're considering JOOR for your wholesale operations, SparkLayer offers a simpler, more cost-effective alternative - with faster setup, no commission fees, and full control over your B2B experience.

JOOR versus SparkLayer for B2B.

Whether you’re in fashion or any other sector, SparkLayer offers a quicker, more scalable way to manage and grow your wholesale business.

FeaturesWhat to consider for your B2B store JOOR SparkLayer
Platform setup Runs as a separate standalone platform Works on your existing store (Shopify, Wix, and more)
Branded experience Buyers leave your website and log in to a separate JOOR portal Buyers stay on your own site, with your design and branding
Ecosystem compatibility Cannot use your store’s existing apps or integrations Fully compatible with your store’s existing apps and workflows
Transaction fees Enterprise-level fees may apply 0.00% - No transaction fees
Sales agent access Requires a separate app for reps Intuitive web-based access for sales agents
B2B customer experience Custom buyer environment, separate from your storefront Seamless B2B layer on top of your live storefront
Pricing transparency Custom pricing, typically high annual costs From $49/month with no hidden extras
Time to deployment Weeks or longer with onboarding and training Plug and play – go live in under 24 hours
Support Enterprise-style support tiers, limited flexibility Fast onboarding and responsive B2B expert support
Product updates Slower release cycles tied to enterprise roadmap Monthly updates focused on B2B enhancements

Scroll the table sideways for the detail on each row.

With SparkLayer, you skip the complexity of managing a separate wholesale platform like JOOR and bring your entire B2B experience directly into your existing Shopify store - all in one unified setup.

Small enough to start with. Deep enough that you won’t outgrow it. 3,500 brands, distributors and manufacturers run wholesale on SparkLayer.

Ready to try the smarter JOOR alternative? Try SparkLayer today and see why it’s the best B2B solution.

Whether you're just getting started with wholesale or scaling globally, SparkLayer gives you the full B2B experience – without the complexity, cost, or limitations of a standalone platform like JOOR.

  • Manage your B2B and DTC in one place
  • All the B2B features you need - built in as standard
  • Unlimited user accounts included
  • Free plan available. Paid plans from $49/month
  • Top-rated Shopify app with a 4.9-star rating
  • Purpose-built for B2B and wholesale brands
SparkLayer versus JOOR

Questions & Answers.

What is JOOR?

The JOOR system is a platform for fashion brands to help them manage their B2B and wholesale operations. The JOOR system runs separately from a fashion brand's main ecommerce store, so they would need to manage your DTC and B2B operations separately. In contrast, SparkLayer integrates directly with existing eCommerce stores (like Shopify), so retailers can manage their entire DTC and B2B experience from one place.

Who uses JOOR?

JOOR is used by fashion brands to manage wholesale orders. By contrast, SparkLayer is industry agnostic, supporting fashion brands as well as other verticals. SparkLayer is trusted by leading brands such as Living Proof, TeaPigs, Robert Welch, Planted, Relais and Chateaux.

What is the JOOR wholesale platform?

JOOR is a B2B wholesale system designed primarily for fashion and apparel brands. It operates as a standalone platform, which means your B2B store is separate from your DTC site - creating extra complexity for teams managing both. In contrast, SparkLayer layers B2B functionality directly onto your existing ecommerce store, so you can manage DTC and wholesale in one place- with one login, one product catalog, and one customer experience.

Why consider JOOR competitors like SparkLayer?

Unlike the JOOR B2B platform, SparkLayer integrates seamlessly with your existing store, allowing you to sell wholesale without managing a separate system and still keep full control of the customer experience.

How much does JOOR cost?

JOOR’s pricing isn’t publicly listed and may vary depending on features, user licenses, and your business size. Many brands also face additional costs for onboarding, integrations, and ongoing support.

In contrast, SparkLayer starts at just $49/month, includes unlimited user accounts, and integrates directly into your existing Shopify store – with no transaction fees or hidden charges.

Can I use JOOR with Shopify?

JOOR does not integrate directly with Shopify for storefront functionality. It operates as a standalone platform, which means your wholesale and DTC experiences are managed separately. With SparkLayer, you can run B2B directly through your Shopify store – using the same product catalog, branding, and backend systems.

Is SparkLayer suitable for fashion brands?

Absolutely. SparkLayer is trusted by fashion and apparel brands worldwide to deliver a seamless B2B experience. With features like customer-specific pricing, product visibility controls, and easy sales rep ordering, it’s a flexible and scalable alternative to JOOR – especially for Shopify merchants.

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