The B2B ordering portal built into the store you already run.
Your B2B customers sign in to your store and find their own catalogue, prices and terms ready and waiting. Ordering and reordering is quick and easy.
- Customer-specific products, prices, terms and pack rules
- Order, reorder and request quotes without calling your team
- Orders flow into the eCommerce and backend systems you already use
Trusted by 3,500+ brands, distributors, and manufacturers 4.8 on the Shopify App Store
Give each of your B2B customers a buying experience built around their account. See the B2B ordering portal →Your sales team knows who needs attention, why, and what to do next. Explore SparkLayer Pulse →Build even your most complex wholesale orders in seconds. Explore faster B2B ordering →Serve a trade customer at the counter with their account, pricing and history in front of you. Explore counter ordering →Put SparkLayer to work on the repetitive parts of your B2B week. Explore SparkLayer AI →
| 24 × Enamel Pin Badge - Star | US$132.00 |
| 24 × Ceramic Mug - Navy | US$78.00 |
| Total | US$210.00 |
Trusted by 3,500+ brands, distributors and manufacturers around the world.
Easy to use, looks beautiful, and it’s reduced the opportunity for error.
SparkLayer allowed us to grow our business and offer everything we want.
SparkLayer gave us a proper wholesale experience on the store we already had — no rebuild required.
Everything a trade buyer needs, on the store they already know.
Your customers sign in to the website you already run and see a buying experience built around their account: their catalogue, prices, payment terms, credit, order history and saved lists. They can place a new order, repeat an old one or request a quote without waiting for someone on your team to do it for them.
The right products, prices and terms for every customer.
When a customer signs in, SparkLayer applies the catalogue, price list, discounts, payment terms, pack sizes and quantity rules for their account. Retail shoppers can continue to see your public store while your trade customers get the commercial setup you agreed with them.
Easy to order. Even easier to reorder.
Your customers can browse their range, search by product or SKU, use Quick Buy for larger baskets and check out with saved addresses and agreed payment terms. When it is time to buy again, they can repeat a previous order or start from a saved list and adjust only what has changed.
Quotes that become orders.
Customers can request a quote instead of checking out. Your team can review the request, adjust pricing and send it back for approval. The conversation and revisions stay together, and once the customer accepts it the quote becomes an order without anyone entering the details again.
One account for the whole relationship.
Order history, quotes, invoices and balances, company users, addresses and saved lists sit in the customer’s account, so many of the questions that used to become an email can be answered without your team getting involved.
One experience from application to repeat order.
Your customers can apply for a trade account, get approved, see the right catalogue and pricing, request a quote, place an order, access invoices and return to buy again. It all happens through the store they already know.
Swipe to see the whole journey
Every way a B2B buyer wants to order, on your store.
Some buyers browse and some know exactly what they want. When an order still arrives as an email, spreadsheet, PDF or image, the AI Intelligent Cart turns it into a basket.
FootwearRunning Shoes
JewelleryBeaded Bracelet
PantryHouse Blend Coffee 250g
DrinkwareCeramic Mug
AccessoriesEnamel Pin Badge
ApparelCotton T-Shirt
JewelleryElephant Earrings
PantryReserve Red 75clSee every line at the customer’s own price, with their pack sizes and minimums. Discounts and volume breaks apply as the basket grows.
Search the whole range and enter quantities for many products at once, without opening product pages. Their pricing and rules apply.
Every buyer sees the prices and terms they are entitled to.
Configure the commercial rules once, or keep them synced from your existing systems, and SparkLayer applies the right setup when the customer signs in.
Their price list, automatically
Assign price lists by customer or group. Volume breaks and promotions apply to the account, and the same product can carry a different commercial deal for each relationship.
Order rules at checkout
Enforce minimum quantities, pack sizes, multiples and order-value rules before the order is submitted, so your team receives a basket that already follows the way you sell.
Their own catalogue, nothing more
Keep trade-only ranges away from retail shoppers and give each customer group its own catalogue, all drawn from the same products on the store you already run.
Built for everyone around the order.
The portal is the customer-facing side of one connected B2B operation. When a buyer needs help, your sales team works from the same account, pricing and order history, while the systems behind the store continue to run the operational flow.
Sales reps order from the same portal
Your sales reps can open an account they manage and build the order using the same products, prices, terms and rules the customer would see. They can work from a desk, at the counter or on the road, and the finished order stays against the same customer history.
Explore SparkLayer for sales teams →
SparkLayer Pulse shows who needs attention
Every order adds to the customer’s history. SparkLayer Pulse uses that activity to show your sales reps who is due to reorder, who is beginning to go quiet and which quotes still need attention.
Match the way your customers are organised.
Give one company multiple buyers, branches, roles, addresses and shared credit rules, so your larger customers can use the portal in a way that reflects how they actually buy.
Keep the portal connected to the systems behind your business. SparkLayer can use pricing, stock, customer and account data from the systems you already run, then pass completed orders into the operational flow behind your store.
Claude
ChatGPT
Your commercial data stays connected
Use customer-specific pricing, payment terms, pack sizes, stock and account data from SparkLayer or connected business systems.
SparkLayer applies the B2B experience
SparkLayer uses that data to decide what each customer sees, what they pay and how they are allowed to order.
Orders return to your existing flow
Completed orders enter your existing eCommerce and backend processes for payment, fulfilment, accounting and reporting.
Questions and answers.
What is a B2B ordering portal?
A B2B ordering portal is the part of your online store where trade customers sign in to see the products, pricing, payment terms and ordering rules agreed for their account. They can place and repeat orders, request quotes and manage account information without relying on your team for every transaction. SparkLayer adds this experience to the eCommerce store you already run rather than requiring a separate wholesale website.
Does adding a B2B ordering portal affect my existing retail store?
No. SparkLayer works alongside your existing retail experience. Trade buyers sign in to see their B2B catalogue, pricing and account tools, while retail shoppers continue to use the store as normal. Both experiences can run from the same products and eCommerce backend.
What happens to our existing wholesale pricing when we add SparkLayer?
You can bring your existing price lists, customer groups and account-specific pricing into SparkLayer, or keep them synced from supported external systems. SparkLayer then applies the appropriate pricing when each trade customer signs in, while your public retail pricing remains separate.
Can our sales reps use the portal too?
Yes. Sales Rep Ordering lets sales reps open the accounts they manage and place orders using the same products, pricing, terms and ordering rules the customer sees. SparkLayer Pulse can also show them which accounts need attention and why.
How quickly can we go live with a B2B ordering portal?
Standard setups can launch within hours, not months. Because SparkLayer works with your existing store, there is no separate wholesale site to build or product catalogue to migrate. More complex integrations can take longer, and the SparkLayer team helps you plan the rollout.
Does SparkLayer connect with our existing ERP or accounting system?
Yes. SparkLayer connects natively with Brightpearl, Linnworks, Cin7, Unleashed, Xero and QuickBooks Online. Other systems can be connected through SparkLayer’s API and supported integration partners. See the full list of SparkLayer integrations.
Do we need to upgrade our eCommerce plan to use the portal?
No. SparkLayer works across all major eCommerce platforms with no plan upgrade required. A free plan is available, and paid plans start from $49 a month with a 14-day free trial.
Book a live demo with a B2B expert.
See how SparkLayer fits your setup and what it would take to launch your new B2B store, fast.
- Get a tailored walkthrough based on your business
- Learn how it works with your existing systems
- Get a plan for rollout and adoption
- Live with Q&A with a B2B eCommerce expert
900% B2B growth and 75% less admin. SparkLayer allowed us to grow our business and offer everything we want.
Mike Bires
Founder and CEO, Nutrition Faktory
24-hour set-up and 140% time savings. We thought we’d be able to go live in a week, but it was all done in a day.
Will Green
Director of Sales, Paleo Ridge
10x B2B growth and 400% AOV increase. We’ve transformed how we serve B2B customers and seen 10x growth.
Deanne Gee-Wing
eCommerce Manager, Nature's PathLet's begin your B2B transformation.
Drop in your email and URL to see what SparkLayer would look like on your store. Prepare to be amazed!
We'll get back to you within 1 hour to arrange a good time to speak. Alex Weston, General Manager
You can also email us at hello@sparklayer.io.
Rated 4.8 out of 5 on the Shopify App Store
4.8 on the Shopify App Store Trusted by 3,500+ brands, distributors, and manufacturers
